AirTag

Lost and sound.

With a speaker that’s 50% louder and up to a 1.5x greater Precision Finding range,1 the next generation of AirTag makes it easier than ever to keep track of what matters. Attach one to your keys, slip another in your bag, and track all your items in the Find My app.

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Ping it. Find it.

Misplacing something like your keys doesn’t have to be a big deal when it has AirTag attached. Open the Items tab in the Find My app or ask Siri for help if whatever’s missing is hiding nearby. And with a 50% louder speaker, you can now hear AirTag from up to twice as far away.

Cold. Warm.
Warmer. Hot.

If your AirTag is nearby, your iPhone or Apple Watch can lead you straight to it. Thanks to its expanded Precision Finding range1,2 and built-in Ultra Wideband technology, you’ll see the exact distance and direction to head in — whether you left it on the counter or in the car.

Get by with a little help from over a billion friends.

If you’ve left something behind, like at a café, the beach or the airport, the Find My network can leverage more than a billion iPhone, iPad and Mac devices while protecting your privacy every step of the way.

How does it work?

Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud — then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And itʼs efficient, so thereʼs no need to worry about battery life or data usage.

Lost Mode

makes finding

things
even easier.

Just like your other Apple devices, AirTag can be put into Lost Mode. Then when it’s detected by a device in the network, you’ll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with their NFC‑capable smartphone — that’s the same technology that lets people pay for things with their phones.

Share your lost item’s location.

If you lose an item, you can temporarily share the location of your AirTag or Find My network accessory with others to help you find it — including more than 50 airlines, like Lufthansa, Qantas, Singapore and United. It’s easy, private and secure. Simply share an item’s location in the Find My app. Sharing automatically stops when you are reunited with your item or expires after seven days.

Privacy is built in.

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

AirTag is designed to discourage unwanted tracking. If someone else’s AirTag finds its way into your stuff, your iPhone or Android phone will notice it’s travelling with you and send you an alert. If you still havenʼt found it after a while, the AirTag will start playing a sound letting you know it’s there.

Of course, if you happen to be with a friend who has an AirTag or on a train with a whole bunch of people with AirTag, don’t worry. These alerts only get triggered when an AirTag is separated from its owner.

Beautifully simple.

A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track and youʼre good to go. Want AirTag notifications on your Apple Watch too? No problem.

Learn more about the Find My app

Long live the battery.

AirTag works for more than a year on a standard battery you can easily replace when your iPhone alerts you.3

Splish, splash.

Let’s say you’ve tagged your keys and — oops — dropped them in a puddle. Or they’re in the path of a colossal spill. Hey, that’s okay. Your AirTag is water and dust resistant.4

Initial it. Emoji it.

When you buy your AirTag from the Apple website or Apple Store app, you can have it personalised with your initials. An emoji. Or both. Itʼs free and easy, and it adds some fun.

Tracking a smaller footprint.

As we strive to become carbon-neutral by 2030, the latest AirTag features 85% recycled plastic in the enclosure and 100% fibre-based packaging.

Use AR to see it
from every angle.

Open this page using Safari on your iPhone or iPad.

See AirTag in AR

More colour. More fun. More you.

It’s easy to attach AirTag to just about anything with colourful key rings from Apple. AirTag comes individually or in a pack of four. Happy tagging.

Shop Apple AirTag accessories