iPhone XS

Welcome to the big screens.

iPhone XR

Brilliant. In every way.

Apple Watch Series 4

All new.
For a better you.

Special Event

Live from Brooklyn, New York. Watch live
on the US site on 30 October at 5 p.m. KSA.


Like a computer. Unlike any computer.

Now supports Apple Pencil.

Apple Music

Lose yourself in 40 million songs.


Wireless. Effortless. Magical.