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UPDATE
Apple Watch Series 4: The reviews are in
Reviewers share their impressions of the Apple Watch Series 4 with its stunning new display and a thinner, slimmer case.
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UPDATE
iPhone XS and iPhone XS Max: The reviews are in
Reviewers share their impressions of iPhone XS and iPhone XS Max, featuring iOS 12 and advanced camera systems. -
UPDATE
iOS 12 is available today
iOS 12 introduces new AR experiences, fun new features like Memoij, Siri Shortcuts that open up a world of apps to work with Siri and new tools to help people reduce interruptions and manage screen time for themselves and their families. -
PHOTOS
Highlights from Apple’s keynote event
Photos of the exciting announcements from Apple’s September 12, 2018 event at Apple Park’s Steve Jobs Theater. -
UPDATE
HomePod adds new features and Siri languages
HomePod, the innovative wireless speaker from Apple, gains exciting new features that allow customers to do even more with Siri on HomePod, including the ability to search by lyrics, set multiple timers, make and receive phone calls and more. -
PRESS RELEASE
Apple introduces iPhone XR
Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six finishes. -
PRESS RELEASE
iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone
Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature Super Retina displays, dual camera systems and more. -
PRESS RELEASE
Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health
Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. The display is over 30 percent larger with thinner borders. -
PHOTOS
Apple Kyoto opens on Shijō Dori
Apple Kyoto opened Saturday morning in the heart of Kyoto’s main shopping corridor. A queue of customers stretched 10 blocks down Shijō Dori to visit Apple’s first store in Kyoto, a cultural and technological hub for Japan. -
UPDATE
Apple Pay and Apple Watch support America’s national parks
Apple today introduced new ways customers can enjoy and support America’s national parks with an Apple Pay donation program and Apple Watch Activity Challenge. -
UPDATE
Apple Kyoto Opens Saturday on Shijō Dori
Apple will open its first store in Kyoto, a cultural and technological hub for Japan, Saturday on Shijō Dori. The street, surrounded by many of Kyoto’s famous shrines and temples, has served as the city’s main shopping corridor since the 1600s. -
PHOTOS
Apple Piazza Liberty now open in Milan
Apple Piazza Liberty opened in Milan to thousands of customers who came to experience Apple’s new retail store design in Italy. -
PRESS RELEASE
Apple Reports Third Quarter Results
Apple today announced financial results for its fiscal 2018 third quarter ended June 30, 2018. The Company posted quarterly revenue of $53.3 billion, an increase of 17 percent from the year-ago quarter. -
PRESS RELEASE
Apple Piazza Liberty opens Thursday in Milan
Apple today premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan. The project, which includes a grand public plaza, brings Apple’s latest retail design to Italy for the first time. -
UPDATE
Apple celebrates World Emoji Day
More than 70 new emoji characters are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update. The new emoji designs include even more hair options to better represent people with red hair, gray hair and curly hair. -
PRESS RELEASE
Apple supports Malala Fund expansion in Latin America
Apple today launched a new collaboration between its 10 Apple Developer Academies in Brazil and Malala Fund to advance girls' education opportunities. -
PRESS RELEASE
Apple launches new clean energy fund in China
Apple today announced a new first-of-its-kind investment fund in China to connect suppliers with renewable energy sources. Ten initial suppliers and Apple will jointly invest nearly $300 million into the China Clean Energy Fund. -
PRESS RELEASE
Apple updates MacBook Pro with faster performance and new features for pros
Apple today updated MacBook Pro with faster performance and new pro features, making it the most advanced Mac notebook ever. The new MacBook Pro models with Touch Bar feature 8th-generation Intel Core processors and more. -
FEATURE
The App Store turns 10
When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. -
UPDATE
Apple’s free Schoolwork app now available for teachers
Millions of teachers around the world choose iPad as the best tool to help personalize learning and inspire creativity. Now with the free Schoolwork app, available today, teachers can easily create assignments, collaborate with students and more. -
UPDATE
Apple announces
multi-year partnership with Oprah WinfreyApple today announced a unique, multi-year content partnership with Oprah Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN. -
UPDATE
Football fans can get the latest on World Cup across Apple devices and services
As the countdown to the tournament begins, football fans around the world can stay up to speed on stats, scores and their favorite teams across all Apple devices throughout the world cup. -
UPDATE
Apple Books, all new for iPhone and iPad, celebrates reading
Apple Books is a new app that has been entirely redesigned to make discovering and enjoying books and audiobooks effortless for iPhone and iPad users. Apple previewed the app at the Worldwide Developers Conference last week.