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Find the best iPhone for youAugmented Reality
A new world all around you.
Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.
Learn moreiOS 12
More power to you.
iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive, and more delightful.
Coming this fallSelfies
on iPhone X
Learn more
How to shoot on iPhone.
Learn moreiCloud
The best place for all your photos, files, and more.
iCloud is built into every Apple device and keeps your stuff safe, up to date, and available wherever you are.
Learn moreYou want to do what’s best for your family.
So do we.
Apple is continually designing new features to help make sure kids use their devices in the ways you want.
Learn more