MacBook Pro

PROLED XDR Display

Available starting 09/11.

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MacBook Pro with PROLED XDR Display, space black color, screen shows ribbonlike objects densely patterned with glowing stripes of various widths, spelling the word Pro.

MacBook Pro

14-inch model now with M6.

Available starting 06/11.

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Side profile of MacBook Pro, silver, referencing the M6 chip

iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen.

iMac

Allllll that. And a brand-new chip.

Available starting 06/11.

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Seven iMac models in colors green, yellow, orange, pink, purple, blue, and silver, in an accordion arrangement

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPad mini

More than a little awesome.

Available starting 06/11.

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iPad mini, black, held in hand

Apple Watch Series 12

The most accurate heart rate
sensing in a wearable.2

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

AirPods Pro 3

The world’s best in-ear
Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Trade In

Upgrade and save. It’s that easy.1

See what your device is worth
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro