Apple Watch

Explore the lineup.

  • Apple Watch Series 11

    • Space Gray
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to
    watch your health.

  • Apple Watch SE 3

    • Midnight
    • Starlight

    Essential health features
    at a great value.

  • Apple Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventure watch.

Why Apple is the best
place to buy Apple Watch.

  • Ways to Buy

    Buy now, pay over time.

    You can choose an installment option that works for you.

    Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right

  • Apple Trade In

    Save on a new Apple Watch with a trade‑in.

    Get credit toward your next Apple Watch when you trade in an eligible device.1

    Apple Watch, silver color, right side exterior, side button, microphone hole, Digital Crown

  • Delivery

    Fast, free delivery.

    Get free delivery on any item right to your door.

    White Apple bag, gray rope handles, gray Apple logo centered

  • Personal Setup

    Meet your new Apple Watch with Personal Setup.

    Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theater mode

  • Guided Shopping

    Shop online with an Apple Specialist.

    Apple Specialists are here to answer your questions about all things Apple. Shop live online with an Apple Specialist today.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed around you.

    When you shop in the Apple Store app.

    Apple Store app

Get to know Apple Watch.

  • Health

    Knows you. Insights and out.

    Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners workout with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency point

  • Apple Watch Ultra 3

    The ultimate sports and adventure watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 11, aluminum case, Space Gray color, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow color

  • Personalization

    Make it you-nique.

    Apple Watch Series 11 devices, aluminum case, Rose Gold color, and titanium case, natural color, Snoopy and Photos watch faces, Sport Loop, purple fog color, Solo Loop, green gray color

  • Apple Watch + iPhone

    Dynamic duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Time for a refresh.

Explore the latest bands in new materials, styles, and colors.

Shop Apple Watch bands
Apple Watch bands: Sport Band, neon yellow color, Braided Solo Loop, turmeric color, Alpine Loop, anchor blue color, Sport Loop, purple fog color, Milanese Loop, natural color

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

Apple Watch