The ultimate way to
watch your health.
Essential health features
at a great value.
The ultimate sports
and adventure watch.
Buy now, pay over time.
You can choose an installment option that works for you.
Save on a new Apple Watch with a trade‑in.
Get credit toward your next Apple Watch when you trade in an eligible device.1
Meet your new Apple Watch with Personal Setup.
Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.
Explore a shopping experience designed around you.
When you shop in the Apple Store app.
Explore the latest bands in new materials, styles, and colors.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically help connect you with help, share your location, and notify your emergency contacts.12
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.
The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.
With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
