iPhone XR

Brilliant. In every way.

iPhone XS

Welcome to the big screens.

Apple Watch Series 4

All new.
For a better you.

Special Event

Live from Brooklyn, New York, USA. Watch on the US site on 30 October at 10 pm SGT.

Apple GiveBack

Trade in your old device
for credit towards a new one.

Apple Music

Lose yourself in 50 million songs.


Wireless. Effortless. Magical.

MacBook Pro

More power. More performance. More pro.


Like a computer. Unlike any computer.

Now supports Apple Pencil.