iPhone X

Say hello to the future.

Learn more Buy

iPhone X
Design Film


iPhone 8

A new generation of iPhone.

Learn more Buy

Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play and connect with the world around you. iPhone is already built for the next generation of AR apps.

Learn more

A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

Learn more about iOS 11

Get credit towards
a new iPhone.

Get up to S$560 in credit back via bank transfer by trading in your current smartphone online via Apple’s approved third‑party partner.*

Learn more

Free delivery

Get free shipping, straight to your door.

Learn more

Pick up at an Apple Store today

Buy online and pick up available items today.

Learn more

Why Switch

Life is easier on iPhone.

Learn more Buy iPhone

Guided Tour

Take a tour of iPhone X.

Watch the Guided Tour


Wireless. Effortless. Magical.

Learn more


Explore iPhone accessories.


Selfies on iPhone X

Learn more

How to shoot on iPhone.

Learn more

Cashless made effortless.

Apple Pay lets you make purchases securely, easily and privately in so many more stores, in popular apps and on the web using Safari.

Learn more


For safekeeping. And easy sharing.

iCloud keeps all your photos, videos, documents, apps, notes, contacts and more, safe, secure and accessible. Automatically.

Learn more

Today at Apple

Discover new ways to take photos.

Stop by for a Photo Walk and develop your photography skills. Happening at an Apple Store near you.

Find a session