Introducing an all-new iPhone line‑up, rebuilt AirPods Pro and three exciting new Apple Watch models.
Meet Dynamic Island, a magical new way to interact with iPhone. A vital new safety feature designed to save lives. An innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.
Say hello to iPhone 14 and the new, supersized iPhone 14 Plus. With awesome all‑day battery life. A vital new safety feature designed to save lives. And even more spectacular low‑light shots.
Re‑engineered for even richer audio. Next‑level
Active Noise Cancellation and Adaptive Transparency. Personalised Spatial Audio. And 6 hours of battery life from a single charge.
Introducing the most rugged and capable Apple Watch ever. Made to withstand extreme conditions. Designed for athletes of all kinds, with specialised straps for endurance training, outdoor adventures and water sports.
The future of health leaps further ahead. With temperature sensing for advanced cycle tracking. Crash Detection for help in an emergency. And new ways to train in the enhanced Workout app.
Now with more capability and an even lower price. Stylish new case colours. Powerful sensors for insights about your health and fitness. Innovations for safety. And a new dual‑core processor for faster performance.
Introducing the new MacBook Air, 13‑inch MacBook Pro, iOS 16, iPadOS 16, macOS Ventura and watchOS 9.
Introducing the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 and iPhone 13 Pro in two new shades of green.
Introducing the new MacBook Pro with M1 Pro or M1 Max chip, and all‑new AirPods.
Introducing iPhone 13 Pro, iPhone 13, Apple Watch Series 7, and the new iPad mini and iPad.
Introducing the new iMac, iPad Pro, iPhone 12 in purple, AirTag and Apple TV 4K.