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iPhone Duo

Hello, hello.

Available starting 23 October

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

Apple HomeView

Designed for life at home.

Available starting 13 November

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Multiple Apple HomeView devices, shown in an assortment of colors, highlighting a variety of colorful screens

Apple TV 4K

Stunning picture. Stunningly simple.

Check back later for availability

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Apple TV 4K, front exterior, black color, square shape, Apple logo on top, rounded corners. Siri Remote, front exterior, circular touch-enabled clickpad, raised buttons

HomePod mini 2

Sound in living color.

Available starting 30 October

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HomePod mini 2, all five colors: white, dark blue, dark green, light pink, midnight (black)

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.*

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods 5

Discover the magic of Active Noise Cancellation.

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background