camera icon

Our most advanced dual‑camera system ever.

durability icon

Durability that’s front and centre. And edge to edge.

chip icon

A lightning-fast chip that speeds up everything you do.

battery icon

A huge leap in battery life you’ll notice every day.

iPhone 13

Your new superpower.



How did we get such a huge camera upgrade to fit?

By thinking diagonally

By thinking diagonally

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilisation. And we equipped the Ultra Wide camera with a faster sensor.

New Ultra Wide camera reveals more detail in the dark areas of your photos

New Wide camera captures 47% more light for better photos and videos

New sensor-shift optical image stabilisation keeps shots steady even when you’re not

It even fits in
iPhone 13 mini

Cinematic Mode

iPhone went to

film school,

you don’t have to.


Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Cinematic mode automatically creates beautiful depth effects and focus transitions

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shifts focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust
the depth effect after you shoot

Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.

Cinematic mode shoots
in Dolby Vision HDR

Camera Gallery

Take a great photo without lifting a finger.

OK, one finger

Photographic styles

A camera
with a
style all
your own.


Styles are smart enough to do things like boost or mute colours while keeping skin tones natural

Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.

Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colours. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!

Photo of a person taken with the Vibrant style.
Photo of a person taken with the Vibrant style.
Photo of a person taken with the Vibrant style.

Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look

TrueDepth Camera

A front

doesn’t take

a back seat.

The TrueDepth camera system has all the latest features from the back cameras:

  • Cinematic mode
  • Photographic Styles
  • Dolby Vision HDR recording
  • Portrait mode
  • Night mode selfies
  • Smart HDR 4
  • Deep Fusion
  • and more

for a whole new
stratosphere of selfies.

A15 Bionic and the
TrueDepth camera
also power Face ID,
the most secure
facial authentication

in a smartphone

Selfie photo taken with the True Depth camera on an iPhone 13.

2x the storage

iPhone 13 starts at 128GB
for all your
photos and videos

Photos app open on iPhone showing the Photos Library.


Super Color Pixelistic XDR idocious.

Super Retina XDR display


Our OLED display gets 28 per cent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1,200 nits for HDR content. You’ll notice bright whites, true blacks and every shade in between. Yet the display conserves power better than ever.


iPhone 13 features a cinema-standard wide colour gamut, displaying colours just as filmmakers intended. And with precise colour accuracy, everything on the screen looks remarkably natural.


The Super Retina XDR display has an ultra-high pixel density, so photos, videos, text — whatever you’re viewing — looks extra sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.


the bar

Up to 2.5 hours more battery life on iPhone 13.
Up to 1.5 hours more battery life on iPhone 13 mini.3

A15 Bionic is a


A15 Bionic is a


A15 Bionic is a


A15 Bionic is a


A15 Bionic is a

game-changing chip.

The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.

  • Fastest CPU
    in a smartphone
  • Outstanding
    graphics performance
  • Super‑smart Neural Engine powers features like Cinematic mode

The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.

  • Fastest CPU
    in a smartphone
  • Outstanding
    graphics performance
  • Supersmart Neural Engine powers features like Cinematic mode

Most 5G bands in anysmartphone, for 5G speedin more places

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.4

More 5G bands for 5G speed in more places

iOS 15

In touch. In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen directly in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

Learn more about iOS 15


Privacy is built in.

iPhone helps put you in control of your personal information. For example, when you’re browsing, Safari intelligently helps block trackers from profiling you and shows you which ones have been blocked in your Privacy Report. And the list goes on.

Learn more about Apple
and privacy


Lighter on the planet.

Our stores, offices and data centres are already carbon-neutral. By 2030, our products — and your carbon footprint from using them — will be too. We’ve also eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic.

Learn more about Apple
and the environment

A phoneful of fun.

Stream songs, albums and curated playlists. Catch the programmes everyone is raving about. Discover exciting new games. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

Learn more about Apple One

Multiply the magic.

Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.

Learn more about how Apple products work together


Check it out.


Deck it out.


Take the perfect iPhone accessory and make it yours with free engraving — only from Apple.


Attach one to your keys. Put another in your backpack. If they’re misplaced, simply use the Find My app.


Snap on a magnetic case, wallet or both. And get faster wireless charging.

Shop all iPhone accessories

Trade in your smartphone for credit via bank transfer.

With Apple Trade In, you can get credit via bank transfer towards a new iPhone when you trade in an eligible smartphone.5 It’s good for you and the planet.

Learn moreLearn more about Apple Trade In

Still have questions?
Just ask.

You won’t find a better place to buy iPhone. We know about carriers, payment options and more. And we make it easy to understand.

Learn more about buying iPhone