PRESS RELEASE October 24, 2012

Apple Introduces iPad mini

Unveils New Fourth Generation iPad with Retina Display, Faster A6X Chip, FaceTime HD Camera & Ultrafast Wireless

SAN JOSE, California — 24 October, 2012 — Apple® today introduced iPad® mini, a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third-generation iPad. The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance¹ and an incredible 10 hours of battery life² ― every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also announced the fourth-generation iPad featuring a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. Both iPad mini and fourth-generation iPad come with iOS 6, the world’s most advanced mobile operating system with over 200 new features.

“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5-megapixel iSight cameras and ultrafast wireless ― all while delivering up to 10 hours of battery life.”

iPad mini comes in a beautiful new aluminium and glass design that is just 7.2 millimetres thin and weighs only 308 grams. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 per cent more screen real estate than 7-inch tablets and up to an astonishing 67 per cent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life. 

iPad mini features a front-facing FaceTime HD camera and a 5-megapixel iSight camera on the back with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilisation and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud’s Shared Photo Streams.

iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps³, which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, so you can browse, download and stream content fast, from wherever you are. iPad mini data plans will be available with no contract so you can sign up for a data plan with your carrier.⁴ The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or another iPad.⁵

The new fourth-generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, and twice the Wi-Fi performance when compared to previous iPad models.

iPad mini and fourth-generation iPad both feature support for the Lightning™ connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards, and VGA or HDMI digital video.6 Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth-generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light grey, dark grey and (PRODUCT) RED.

iPad runs over 700,000 apps available on the App Store℠, including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports newspapers and magazines offered in Newsstand and books available on the iBookstore℠. The iTunes Store® puts the world’s most popular online music and movie store at your fingertips with a catalogue of over 26 million songs and thousands of films. The new iBooks® app for iPad lets users read e-books in over 40 languages. iBooks also lets users experience an entirely new kind of e-book that’s dynamic, engaging and truly interactive. E-books created with Apple’s new iBooks Author offer gorgeous, full-screen e-books with interactive animations, diagrams, photos, videos, customised fonts and much more.

Pricing and Availability

iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, 2 November for a suggested retail price of S$448 for the 16GB model, S$578 for the 32GB model and S$708 for the 64GB model. The fourth-generation iPad with Wi-Fi models will also be available on Friday, 2 November, in black or white for a suggested retail price of S$658 for the 16GB model, S$788 for the 32GB model and S$918 for the 64GB model. iPad mini and the fourth-generation iPad will be sold through the Apple Online Store ( and selected Apple Authorised Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

iPad mini with Wi-Fi + Cellular and fourth-generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of S$618 for the 16GB model, S$748 for the 32GB model and S$878 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered at a suggested retail price of S$828 for the 16GB model, S$958 for the 32GB model and S$1,088 for the 64GB model. Additionally, iPad 2 is available for a suggested retail price of S$528 for the 16GB Wi-Fi model and just S$698 for the 16GB Wi-Fi + 3G model where they are sold now.

Customers can begin pre-ordering all models of iPad mini and all models of the fourth-generation iPad on Friday, 26 October through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.

¹Network speeds are dependent on carrier networks. Check with your carrier for details.

²Battery life depends on device settings, usage and other factors. Actual results vary.

³Based on theoretical speeds; actual speeds may vary.

⁴Only available on some carriers.

⁵Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.

⁶Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Fiona Martin


+61 2 8987 8230

David Sims


+61 2 8987 8674

    Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-touch, FaceTime, iSight, Retina, MacBook, iPod touch, Lightning, App Store, iBookstore, iTunes Store and iBooks are trademarks of Apple. Other company and product names may be trademarks of their respective owners.