Apple today announced new updates across its platforms that help empower users and keep them in control of their data.
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections and industry-leading battery life.
Apple cares about protecting your personal information. Learn more about our commitment to protecting your privacy and about our corporate policies.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs and seamless sharing in Messages.
macOS Sonoma brings stunning screen savers, desktop widgets, new ways to share work and web apps along with fun personalisation tools and Game Mode.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Apple today previewed iOS 18, which features more customisation, a redesign of the Photos app, updates to Mail, Messages over satellite, and more.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro.
iOS 17 brings new features for more expressive communication, simplified sharing and a new full-screen experience for your iPhone.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy and ways to stay connected with friends and family.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security and content.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programmes.
Apple One bundles your Apple services into one low monthly payment. It’s the best way to enjoy Apple Music, Apple TV+, Apple Arcade, iCloud+ and more.
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+ and Dolby Atmos. Works seamlessly with Apple devices, services and smart home.
Learn how you can experience well-being, confidence, and satisfaction.
Apple today previewed macOS Sequoia, bringing entirely new ways of working and personal intelligence to the Mac.
Do more using Mac with other Apple devices. Make phone calls, send text messages, hand off files, copy and paste, and automatically unlock your Mac.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
iPad Air features an 11-inch or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E and support for Apple Pencil Pro.
Learn about the roles, benefits, and career growth you can experience.
Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Apple today previewed iPadOS 18, a major release that enhances the iPad experience, making it more versatile and intelligent than ever.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G and support for Apple Pencil Pro.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 and iPhone 15 Plus.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.