Life is easier on iPhone.

And that starts as soon as you turn it on.

Will it be easy to switch to iPhone?

Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history and free apps — including Google Apps.

Is the camera as good as they say?

More pictures are taken on iPhone than any other camera in the world. We design the hardware and software together using second-to-none technology, so you can shoot amazing photos and videos in modes like Slo-Mo, Portrait, Time-Lapse and more. iPhone also has cool features like Memories, which automatically compiles your favourite moments into a movie.

Why is iPhone so fast?

iPhone runs on high-performance chips that are custom-designed by Apple — including the most powerful chip ever in a smartphone. And because these chips are so efficient, iPhone delivers long battery life. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

Will iPhone be easy to use?

You bet. Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe of your finger or a single tap, you can open apps, make a purchase with Apple Pay or customise your iPhone. It also comes with the Tips app, so you can get the most out of your device.

Privacy is a priority with iPhone. Unlike many other phones, important data on your iPhone is encrypted from the start and protected by your passcode. Apple apps like Maps and Safari help to keep private all the places you go and the sites you visit, and Apple will not sell your information to anyone for any reason. Best of all, we provide easy-to-install software updates that help to protect your device and your data from security threats.

What makes Messages so much better?

The Messages app is both simple and powerful. It doesn’t just send messages — it also lets you share photos and videos, send a sketch and even shoot lasers. All your conversations will be kept private, because every message is encrypted from end to end. And, of course, you can use your favourite messaging apps like WeChat, WhatsApp or Facebook Messenger too.

Can I get help from a real person?

No matter where you are, we have real human beings ready to help. Whether you want to know more about switching or about software on your new iPhone, Apple’s award-winning support team offers assistance of any kind. Just call a Specialist, chat online or visit an Apple Store. There’s also an Apple Support app and a dedicated Twitter handle @AppleSupport.

Can I switch at an Apple Store?

Absolutely. Apple Specialists are friendly, knowledgeable and ready to assist you in switching. They can help you transfer your important content to your new device, get you started with iCloud and even help you download apps from the App Store. You can also attend How To sessions, which are part of the Today at Apple programme, to learn how to do even more with iPhone.

What about the environment?

We think about the environment all the time. Every time you send an iMessage, make a FaceTime call or ask Siri a question, those tasks are handled by Apple data servers running on 100 per cent renewable energy. And when you switch to iPhone, we’ll even recycle your Android phone for you.

Will I love my iPhone?

iPhone has industry-leading satisfaction rates — in fact, 97 per cent of people who have an iPhone say they love it.footnote * That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone.