Working with
Apple Services

Learn how to integrate Apple Music, App Store, Apple TV, Apple Books, Apple Podcasts and other content into your marketing programmes.

Identity Guidelines

Follow these guidelines on how to use approved badges when promoting Apple’s services in marketing communications.

Apple Services Toolboxes

Promote content on Apple Books, Apple Music, Apple Podcasts and Apple TV with our self-service tools. Easily add your affiliate token to links and create assets including playable widgets, QR codes, badges and more.

Go to the toolboxes

The Performance Partners Programme

Our affiliate programme, now called the Performance Partners Programme, provides a unique way for your website or app to link to Apple Services content and to earn commissions on qualifying Apple Music memberships as well as sales of movies, TV programmes, books, audiobooks and more.

We currently only accept a limited number of partners who can drive significant volume and quality performance. Learn more about requirements and get answers to questions about the programme.

Learn More about Performance Partners Programme

Other Resources

Get additional resources and learn best practices on how to market content.