MACWORLD SAN FRANCISCO — January 15, 2008

20th Century Fox and Apple® today announced iTunes® Digital Copy, which provides customers who purchase a DVD with a free iTunes Digital Copy of the movie. Just like movies purchased from the iTunes Store, an iTunes Digital Copy can effortlessly be transferred to iTunes and then viewed on a PC or Mac®, iPod® with video, iPhone™ or on Apple TV®. The first DVD to make its debut with iTunes Digital Copy is the DVD premiere of the Family Guy Star Wars spoof, “Blue Harvest,” which is being released in stores today. Fox and Apple are planning to deliver many more DVDs with iTunes Digital Copy this year.

“One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library,” said Jim Gianopulos, chairman and chief executive officer of Fox Filmed Entertainment. “We’re thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy.”

“Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes,” said Steve Jobs, Apple’s CEO. “DVDs containing an iTunes Digital Copy allow movie fans to get a copy of their movie which can be viewed on a computer, iPod, iPhone or on Apple TV.”

The new iTunes Digital Copy provides a consumer friendly way to transfer a DVD purchase to a user’s iTunes library. Once a customer buys the DVD, they insert it into their computer, enter a unique code into iTunes and iTunes automatically copies the movie to their iTunes library within minutes. Customers own the iTunes Digital Copy of the movie and it has all of the same great viewing options as other iTunes Store video content, including the ability to be viewed on a computer, iPod with video, iPhone and Apple TV. Each DVD will only transfer its iTunes Digital Copy to one iTunes library.

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation. FFE also includes Twentieth Century Fox Home Entertainment, the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions.

Apple startet den personlige datarevolusjonen på 1970-tallet med Apple II, og redefinerte den personlige datamaskinen på 1980-tallet med Macintosh. I dag er Apple fortsatt ledende innen nyskapning, med prisbelønte datamaskiner, operativsystemet OS X, iLife og programmer for profesjonell bruk. Apple ligger også helt i front i den digitale musikkrevolusjonen med iPod bærbare musikk- og videospillere og nettbutikken iTunes Store, og har gått inn i markedet for mobiltelefoner med sin banebrytende iPhone.

Pressekontakter:

Catharina Holmström
Apple Nordic Region
holmstrom.c@euro.apple.com
(+46) 705 74 97 17

Andreas Rødland
Apeland Informasjon
andreas@apeland.no
(+47) 99 59 99 50

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