Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscre...

https://www.apple.com/hk/en/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/

Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

https://www.apple.com/hk/en/education/college-students/success-stories/reinicke/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/macbook-pro/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/mac-mini/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/mac/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/macbook-neo/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/imac/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/mac-studio/mac-does-that/

Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.

https://www.apple.com/hk/en/macbook-air/mac-does-that/

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/hk/en/macbook-pro/

Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.

https://www.apple.com/hk/en/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/

MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.

https://www.apple.com/hk/en/macbook-air/

Introducing the new MacBook Neo. Stunning colors, durable aluminum design, 13” Liquid Retina display, all-day battery life, AI and Apple Intelligence.

https://www.apple.com/hk/en/macbook-neo/

Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.

https://www.apple.com/hk/en/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/

Logic Pro is the ultimate music creation experience for Mac and iPad, with powerful features for songwriting, beat-making, editing, and mixing.

https://www.apple.com/hk/en/logic-pro/

The world’s best all-in-one desktop. Supercharged by M4 chip. With a 24-inch 4.5K display. Advanced camera and audio. Built for Apple Intelligence.

https://www.apple.com/hk/en/imac/

Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful every...

https://www.apple.com/hk/en/newsroom/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/hk/en/apps/

With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro, and Pixelmator Pro, plus premium productivity content.

https://www.apple.com/hk/en/apple-creator-studio/

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.

https://www.apple.com/hk/en/iphone/

With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.

https://www.apple.com/hk/en/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil’s competition regulator, CADE.

https://www.apple.com/hk/en/newsroom/2026/06/apple-announces-changes-to-ios-in-brazil/

Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.

https://www.apple.com/hk/en/newsroom/2026/06/apple-previews-new-child-safety-features/

Through its Community Education Initiative, Apple has been working with OCU and Cherokee Nation to equip young learners with iPad and Mac.

https://www.apple.com/hk/en/newsroom/2026/05/cherokee-language-learners-bridge-generations-with-ipad-and-mac/

Apple Watch SE 3 is packed with powerful health, fitness, connectivity, and safety features. Available in two great finishes. All for a great value.

https://www.apple.com/hk/en/apple-watch-se-3/

Compare resolution, size, weight, performance, battery life, and storage of iPad Pro, iPad Air, iPad, and iPad mini models.

https://www.apple.com/hk/en/ipad/compare/

Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.

https://www.apple.com/hk/en/apple-vision-pro/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/hk/en/iphone/compare/

Choreographer Kyle Hanagami shares how his viral dance creations come together utilizing the Apple ecosystem and Apple Creator Studio.

https://www.apple.com/hk/en/newsroom/2026/01/behind-kyle-hanagamis-viral-dance-creations-edited-with-final-cut-pro/

Apple’s all-in-one small business offering includes advanced security, powerful devices, compatibility with thousands of apps, and expert support.

https://www.apple.com/hk/en/business/small-business/