Limited time

iPhone XR from HK$4,299. iPhone XS from HK$6,399.*

Trade in your current iPhone and upgrade to a new one at an Apple Store near you.

iPhone XR

All‑screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio‑quality photos.

iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. 
Breakthrough dual cameras with Depth Control.

Fast, free delivery

Choose free delivery or pick up available items at an Apple Store.

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Free Personal Setup. Only at Apple.

We’ll show you how to get the most out of your new iPhone, online or in store.

Learn more

iPhone essentials


Explore cases, headphones, speakers, and more.

Shop Accessories

What makes an iPhone an iPhone?

Augmented Reality

Transform the way you work, learn, play, and connect with almost everything around you.

Learn more about Augmented Reality

Apple Pay

Cashless made effortless.

Learn more about Apple Pay

Get more out of your iPhone


You want to do what’s best for your family. So do we.

Learn more about Families