iPhone

iPhone 12 and iPhone 12 mini

Blast past fast.

From HK$5,999 before trade-in1

iPhone 12 Pro and iPhone 12 Pro Max

It’s a leap year.

From HK$8,499 before trade‑in1

Which iPhone is right for you?

iPhone 12 Pro

  • 6.1” or 6.7”
    Super Retina 
    XDR display2
  • 5G cellular3
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

  • 5.4” or 6.1”
    Super Retina 
    XDR display2
  • 5G cellular3
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories

iPhone 11

  • 6.1”
    Liquid Retina HD display2
  • 4G LTE cellular3
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable

iPhone SE

  • 4.7”
    Retina HD display
  • 4G LTE cellular3
  • A13 Bionic chip
  • Single-camera system
    (Wide)
  • Not Applicable
  • Not Applicable

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.4

It’s good for you and the planet.

Learn more

Why Apple is the best place to buy iPhone.

You can pay less with a trade-in, get set up quickly, and chat with a Specialist anytime.

Learn more

Featured accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

Direct to your door. Or pick up available items at an Apple Store.

Learn more

Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

Contact us

What makes an iPhone an iPhone?

Switch to iPhone

So many reasons. So incredibly easy.

Learn more

Privacy

What you share
should be up to you.

Learn more

Get more out of your iPhone.

Apple TV Plus

Get 1 year of Apple TV+ free
when you buy an iPhone.

Try it free5

Learn moreabout Apple TV Plus

Apple Music

70 million songs. 3 months on us.

Try it free6

Learn more