Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

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Let’s talk purchase options.

  • Can I trade in my old iPhone?

    Absolutely. We offer competitive trade-in values that you can use to lower the cost of your new iPhone.1 If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in, too.

    Learn more

  • Do I have to pay for my iPhone all at once?

    Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1

Have more questions about payment options?

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We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. In store, we can even show you some recommended apps to download.

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in, we can move everything over in a snap. If you’re not able to back up before you come in, we can move all your data over when we set up your new iPhone.

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years.2

  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there.

Have more questions about setting up your iPhone?

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We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to my carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan.

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice.

Have more questions about carrier support?

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Which iPhone is right for you?

iPhone 11 Pro

Starting at HK$8,599

  • All-new triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback3
  • Water resistant to a depth of 4 meters for up to 30 minutes4
  • 5.8” or 6.5” Super Retina XDR display5

iPhone 11

Starting at HK$5,999

  • All-new dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback3
  • Water resistant to a depth of 2 meters for up to 30 minutes4
  • 6.1” Liquid Retina HD display5

iPhone X R

Starting at HK$5,199

  • Single-camera system
  • Up to 16 hours of video playback3
  • Water resistant to a depth of 1 meter for up to 30 minutes4
  • 6.1” Liquid Retina HD display5

iPhone 8

Starting at HK$3,899

  • Single (Wide) or dual-camera system (Wide, Telephoto)
  • Up to 14 hours of video playback3
  • Water resistant to a depth of 1 meter for up to 30 minutes4
  • 4.7” or 5.5” Retina HD display

Need some help? Chat now, call 800-908-988. or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you