We look forward to welcoming you to our stores. Whether you shop in a store or shop online, our Specialists can help you buy the products you love.

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

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Let’s talk purchase options.

  • Can I trade in my old phone?

    Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

    Learn more

  • Do I have to pay for my iPhone all at once?

    Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1 Show more Show less

Have more questions about payment options?

Chat now

We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in-store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in, or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we’ll show you how to move all your data over when we set up your new iPhone. And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data – so moving everything to your new iPhone is easier than ever. Show more Show less

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years.2 Show more Show less

  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there. Show more Show less

Have more questions about setting up your iPhone?

Chat now

We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to my carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

Have more questions about carrier support?

Chat now

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

Buy

Learn more

6.7” or 6.1”

All-screen OLED display3 with ProMotion

Superfast 5G4

A15 Bionic chip

Fastest chip ever in a smartphone

Pro camera system

Telephoto, Wide, Ultra Wide

Up to 28 hours video playback5

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

Buy

Learn more

6.1” or 5.4”

All-screen OLED display3

Superfast 5G4

A15 Bionic chip

Faster than the competition

Advanced dual‑camera system

Wide, Ultra Wide

Up to 19 hours video playback5

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

Buy

Learn more

6.1” or 5.4”

All-screen OLED display6

Superfast 5G4

A14 Bionic chip

Dual‑camera system

Wide, Ultra Wide

Up to 17 hours video playback5

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

Buy

Learn more

4.7”

LCD display

4G LTE cellular4

A13 Bionic chip

Single‑camera system

Wide

Up to 13 hours video playback5

MagSafe not-available

Need some help? Chat now, call 800-908-988. or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you