Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

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Let’s talk purchase options.

  • Can I trade in my old phone?

    Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

    Learn more

  • Do I have to pay for my iPhone all at once?

    Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1 Show more Show less

Have more questions about payment options?

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We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in-store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in, or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we’ll show you how to move all your data over when we set up your new iPhone. Show more Show less

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years.2 Show more Show less

  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there. Show more Show less

Have more questions about setting up your iPhone?

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We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to my carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

Have more questions about carrier support?

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Which iPhone is right for you?

iPhone 12 Pro

Starting at HK$8,499

  • 6.1” or 6.7”
    Super Retina XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

Starting at HK$5,999

  • 5.4” or 6.1”
    Super Retina XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)


  • Compatible with
    MagSafe accessories

iPhone 11

Starting at HK$5,199

  • 6.1”
    Liquid Retina HD display3
  • 4G LTE cellular4
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)




iPhone SE

Starting at HK$3,399

  • 4.7”
    Retina HD display
  • 4G LTE cellular4
  • A13 Bionic chip
  • Single-camera system
    (Wide)




Need some help? Chat now, call 800-908-988. or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you