AirPods Max combine high-fidelity audio with industry-leading Active Noise Cancellation, Adaptive EQ, Spatial Audio, and free engraving.
Our most capable chip in a smartwatch ever. A magical way to interact with your Apple Watch. And a display that’s twice as bright.
Since 2006, Apple (PRODUCT)RED purchases have helped fund HIV/AIDS programs. Choose (RED) to continue the fight against global health emergencies.
AirPods (3rd generation). Personalized Spatial Audio, Adaptive EQ, longer battery life, and sweat and water resistance.
Apple Watch with cellular. Go with just your watch — make calls, get messages, stream music. See if Apple Watch works with networks in your country.
The groundbreaking new iPad Pro features a stunningly thin and light design, taking portability and performance to the next level.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE.
iPhone 15 and iPhone 15 Plus. Dynamic Island. 48MP Main camera with 2x Telephoto. All-day battery life. USB-C. 6.1” and 6.7” sizes.
View all technical specifications for iPhone 14 and iPhone 14 Plus.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
View all technical specifications for iPhone 15 Pro and iPhone 15 Pro Max.
Get HK$300 - HK$5,800 off iPhone 13 when you trade in an iPhone 8 or newer. Buy now with free delivery.
Get HK$300 - HK$5,800 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 8 or newer. Buy now with free shipping.
Get HK$300 - HK$5,800 off a new iPhone 14 or iPhone 14 Plus when you trade in an iPhone 8 or newer. Monthly payments available. Buy now with free delivery.
View all technical specifications for Apple Watch Series 9.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
MacBook Pro with M3, M3 Pro, and M3 Max chips. Up to 22 hours of battery life. The world’s best laptop display. Now in a new color: Space Black.
Apple Watch SE has powerful connectivity, fitness, health, and safety features and is available in three case colors. It’s a better value than ever.
Trade in your eligible Mac for credit toward a new 13-inch or 15-inch MacBook Air laptop. Buy now at apple.com.
Get credit towards iPhone SE (2022) when you trade in a smartphone. Make low monthly payments at 0% APR. Shop online with free shipping.
View all technical specifications for Apple Watch SE.
iOS 17 brings new features for more expressive communication, simplified sharing, and a new full-screen experience for your iPhone.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
View the tech specs for Apple TV 4K and the Siri Remote — including size, weight, capacity, ports, and more.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E, and support for Apple Pencil Pro.