Get HK$1,500–HK$6,300 in credit toward iPhone 15 or iPhone 15 Pro when you trade in an iPhone 11 or higher.*
New

Buy iPhone 15

Frequently Asked Questions

  • An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multiyear service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.
  • iPhone 15 Pro, iPhone 15, iPhone 14, iPhone 13 and iPhone SE are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here.
  • All iPhone models are world phones, so you can use them almost anywhere. Whether you are a GSM or CDMA network customer, you can roam internationally on GSM networks in over 200 countries or regions around the world. If you financed your iPhone with your wireless carrier, contact them to verify that you can roam internationally.

    Availability of 5G and LTE data varies in some countries or regions and depends on carrier support for certain 5G and LTE radio frequencies. Contact your wireless carrier for more information regarding international roaming policies and rates.

    Information on iPhone support for 5G and LTE

  • Yes, iCloud makes moving your settings, photos, apps and documents to a new device seamless. Just sign in to iCloud when you set up your new device, access your previous device’s iCloud backup and you’ll be ready to go in minutes.

    Don’t have enough iCloud storage to complete a backup? iCloud will grant you enough temporary storage to make sure you can back up your device and get all of your data transferred, free of charge (iOS 15 required).

    With Quick Start, you can restore your data and content to your new iPhone from your iCloud backup. For phones using iOS 12.4 or later, Quick Start offers the option of using device-to-device migration, allowing you to transfer all your data wirelessly from your current device to your new one.

    If you are switching from Android, you need to download the Move to iOS app first and follow the setup process on your new iPhone.

    To learn how to transfer data to your new iPhone, see support.apple.com/en-hk/HT201269.

Which iPhone is right for you?

iPhone 15 Pro
iPhone 15 Pro — available in Natural Titanium, Blue Titanium, White Titanium and Black Titanium.
New

The ultimate iPhone.

From HK$8,599

6.7″ or 6.1″

Super Retina XDR display footnote ¹

ProMotion technology

Always-On display

Titanium with textured matte glass back

Action button

Dynamic Island

A magical way to interact with iPhone

A17 Pro chip with 6-core GPU

Pro camera system

48MP Main | Ultra Wide | Telephoto

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

Up to

10x

optical zoom range

Emergency SOS

Crash Detection footnote ³

Up to 29 hours video playback footnote 

USB‑C

Supports USB 3 for up to 20x faster transfers footnote 

Face ID

iPhone 15—available in Pink, Yellow, Green, Blue, Black. New

iPhone 15

A total powerhouse.

From HK$6,899

6.7″ or 6.1″

Super Retina XDR display footnote ¹

Aluminum with color-infused glass back

Ring/Silent switch

Dynamic Island

A magical way to interact with iPhone

A16 Bionic chip with 5-core GPU

Advanced dual-camera system

48MP Main | Ultra Wide

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits with Focus and Depth Control

4x

optical zoom range

Emergency SOS

Crash Detection footnote ³

Up to 26 hours video playback footnote 

USB‑C

Supports USB 2

Face ID

iPhone 14—available in Blue, Purple, Yellow, Midnight, Starlight, and (PRODUCT)RED.

As amazing as ever.

From HK$5,999

6.7″ or 6.1″

Super Retina XDR display footnote ¹

Aluminum with glass back

Ring/Silent switch

A15 Bionic chip
with 5-core GPU

Dual-camera system

12MP Main | Ultra Wide

Portrait mode with Focus and Depth Control

2x

optical zoom range

Emergency SOS

Crash Detection footnote ³

Up to 26 hours video playback footnote 

Lightning

Supports USB 2

Face ID

iPhone SE—available in Midnight, Starlight, and (PRODUCT)RED.

Serious power. Serious value.

From HK$3,699

4.7″

Retina HD display

Aluminum and glass

Ring/Silent switch

A15 Bionic chip
with 4-core GPU

Single-camera system

12MP Main

Portrait mode with Depth Control

1x

optical zoom range

Emergency SOS

Up to 15 hours video playback footnote 

Lightning

Supports USB 2

Touch ID