Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
Compare features and technical specifications for iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone SE, and many more.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
iOS 17 brings new features for more expressive communication, simplified sharing, and a new full-screen experience for your iPhone.
watchOS 10 delivers redesigned apps for more information at a glance. Advanced cycling metrics, insights for mental and vision health and more.
iPadOS 17 makes iPad more personal and capable, with a redesigned Lock Screen, interactive widgets, enhanced PDFs, and seamless sharing in Messages.
The redesigned iPad Air and new iPad Pro with Apple silicon are now available.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Get HK$200 - HK$2,600 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Apple today introduced Final Cut Pro for iPad 2, bringing huge updates that unleash the remarkable capabilities of the new iPad Pro.
Apple introduces a new Apple Watch Pride Edition Braided Solo Loop, and a matching watch face and dynamic iOS and iPadOS wallpapers.
Stream millions of songs in lossless audio at no extra cost. Download your favorites and play them offline. Start listening for free today.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
With built-in features for a range of vision needs, you can customize your display, control your devices, and navigate your surroundings your way.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E, and support for Apple Pencil Pro.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
Beginning in May, the Today at Apple series “Made for Business” will show entrepreneurs how Apple products and services can support their success.
Apple today announced M4, the latest Apple-designed silicon chip delivering phenomenal performance to the all-new iPad Pro.
https://www.apple.com/hk/en/newsroom/2024/05/apple-introduces-m4-chip/
Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Apple Pencil is the standard for drawing, note-taking, and marking up documents. Intuitive, precise, and magical.