Apple is constantly improving the built-in technologies designed to keep your personal information safe.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
iOS 18 is now available, making iPhone more personal and capable than ever.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus — built for Apple Intelligence.
Apple Intelligence will start rolling out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with additional features coming soon.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
macOS Sequoia, the latest version of the world’s most advanced desktop operating system, is available today as a free software update for Mac.
https://www.apple.com/hk/en/newsroom/2024/09/macos-sequoia-is-available-today/
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnea notifications. Our fastest-charging watch.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy, and ways to stay connected with friends and family.
Apple products are designed to protect your privacy, because privacy is a fundamental human right.
Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E, and support for Apple Pencil Pro.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Our products and services have built-in features that can enhance the sounds you hear, or help you stay connected without hearing a sound.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
visionOS 2 is available today, bringing new spatial computing experiences to Apple Vision Pro users around the world.
https://www.apple.com/hk/en/newsroom/2024/09/visionos-2-for-apple-vision-pro-is-available-today/
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Logic Pro is a complete professional recording studio on the Mac. And it has everything musicians need to go from first note to final master.