iPhone

iPhone Duo
iPhone 18 Pro

iPhone Duo

Hello, hello.

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iPhone 18 Pro

Pro further.

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Switch to iPhone.

Getting Started

Switching from Android to iPhone is simple.

Getting Started

Switching from

Android
to iPhone

is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the Move to iOS app

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and more. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.** And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last

iPhone holds its value longer
than other smartphones.

Innovative and durable.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with better scratch resistance,¹ and Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.²

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Supersmart, superspeedy Apple silicon.

The vapor-cooled A20 Pro chip is the most powerful and efficient chip ever in an iPhone. And because it’s purpose-built for AI, with Neural Accelerators and a new Dual 16-core Neural Engine, A20 Pro supercharges everything from image generation to intelligent camera features.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And on iPhone Duo, Smart Take uses on-device AI to detect when people are posed and automatically takes the picture.

Eye-opening control.

With variable aperture on the 48MP Fusion Main camera, iPhone 18 Pro offers our best-ever camera system for pros and creators. It automatically adjusts depth of field for exceptional low-light photos and video. And with new Pro controls and Photographic Styles 3 to adjust texture and grain, you’ll have even more creative range.

Make movies like the movies.

Get pro-level videos using 4K 120 fps Dolby Vision on iPhone Duo and the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Remove unwanted background noise from voices and music with Audio Mix. Add Cinematic mode effects, even after you shoot. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³
Apple Intelligence and Siri AI

Helpful in all the
right places.

Apple Intelligence and Siri AI

Helpful in all the right places.

Just ask Siri AI.

Your AI assistant, Siri AI is powered by Apple Intelligence and is more helpful than ever.⁷ Get more done every day with richer answers, natural conversations, and a new, dedicated app. It’s truly helpful AI that’s centered around you and your needs — integrated into your apps, grounded in your context, and private at every step.

Siri AI is rolling out in English.
Usage limits may apply.

Start a visual search with the Shutter button.

Siri mode in Camera and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.⁸

Next-level intelligent photo editing.

Easy-to-use AI editing tools like Spatial Reframing let you adjust a shot after it’s been taken. You can expand your photos with the Extend tool. And remove objects with the enhanced Clean Up tool.⁹
Environment

Designed with the earth in mind.

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: All our batteries are now made from 100 percent recycled cobalt.¹⁰

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach carbon neutrality for our global footprint.
Privacy

Your data.
Just where you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.¹¹
Peace of Mind

Helpful features.
Just in case.

Peace of Mind

Helpful features.
Just in case.

For urgent help.

Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.¹²

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Explore the lineup.

Compare all models

New iPhone Duo
- Star White
- Night Sky
The largest display of any iPhone. Foldable. Posable. And durable.

Learn more View pricing
New iPhone 18 Pro
- Burgundy
- Glacier
- Silver
- Black
A big leap in battery life, performance, and camera of any iPhone.

Learn more View pricing
iPhone Air
- Sky Blue
- Light Gold
- Cloud White
- Space Black
Incredibly light and thin with pro performance.

Learn more Buy
iPhone 17
- Lavender
- Sage
- Mist Blue
- White
- Black
Powerful, durable, and delightful.

Learn more Buy
iPhone 17e
- Soft Pink
- White
- Black
Feature stacked.
Value packed.

Learn more Buy
iPhone 16
- Ultramarine
- Teal
- Pink
- White
- Black
Amazing performance.
Durable design.

Learn more Buy

Why Apple is the best
place to buy iPhone.

Shop iPhone

Apple Trade In

Save on a new iPhone with a trade‑in.

Get credit toward your next iPhone when you trade in an eligible device.Get credit toward your next iPhone when you trade in an eligible device.*

Apple Trade In

Get trade-in credit for your new device.

Just add a trade‑in when you choose a new product. Once your device has been received and verified, we’ll apply the value of your current model to your payment method. Terms apply.
Learn more about Apple Trade In
Personal Setup

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Delivery and Pickup

Free delivery and pickup.

Get free delivery or pickup at your Apple Store.

Delivery and Pickup

Quick, convenient pickup

Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.
Learn more, delivery and pickup options
Guided Shopping

Shop live with a Specialist.

Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.

Guided Shopping

Get help finding what’s right for you.

Specialists are here to answer your questions about all things Apple. Shop one-on-one with an Apple Specialist live, at an Apple Store or online.
Shop together with a Specialist
Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access Your Saves, and track your orders. And opt in today to get updates on new products, promotions, and store events.

Download the Apple Store app

Scan the QR code to get started.

Why Apple is the best
place to buy iPhone.

Shop iPhone

Apple Trade In

Get credit toward your next iPhone when you trade in an eligible device.*

With Apple Trade In, you can receive a gift card toward a new iPhone when you trade in your Android phone.

Apple Trade In

Get credit toward your next iPhone when you trade in an eligible device.*

Just add a trade‑in when you choose a new product. Once your Android phone has been received and verified, we’ll put that value on a gift card you can use anytime to shop for Apple products. Terms apply.
Learn more about Apple Trade In
Personal Setup

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup and data transfer or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your new iPhone
Guided Shopping

Shop live with a Specialist.

Let us help you find what you need and answer all of your questions, one on one, at an Apple Store or online.

Guided Shopping

Get help finding what’s right for you.

Specialists are here to answer your questions about all things Apple. Shop one-on-one with an Apple Specialist live, at an Apple Store or online.
Shop together with a Specialist
Delivery and Pickup

Free delivery and pickup.

Get free delivery or pickup at your Apple Store.

Delivery and Pickup

Quick, convenient pickup

Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.
Learn more, delivery and pickup options
Apple Store App

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access Your Saves, and track your orders. And opt in today to get updates on new products, promotions, and store events.

Download the Apple Store app

Scan the QR code to get started.

Upgrade to iPhone.

Get to know iPhone.

Design

Beautiful. Durable.
Different by design.

Design

Beautiful. Durable. Different by design.

Like no other.

iPhone has evolved to include the first foldable iPhone with a dual display system. When open, iPhone Duo features the largest, thinnest iPhone display ever. iPhone 18 Pro brings a new level of power and performance — plus durability with its aluminum unibody construction. And every single iPhone is designed with hardware and software in tandem for one delightful experience.

Innovative and durable.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with better scratch resistance,¹ and Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.²

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And on iPhone Duo, Smart Take uses on-device AI to detect when people are posed and automatically takes the picture.

Eye-opening control.

With variable aperture on the 48MP Fusion Main camera, iPhone 18 Pro offers our best-ever camera system for pros and creators. It automatically adjusts depth of field for exceptional low-light photos and video. And with new Pro controls and Photographic Styles 3 to adjust texture and grain, you’ll have even more creative range.

Make movies like the movies.

Get pro-level videos using 4K 120 fps Dolby Vision on iPhone Duo and the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Remove unwanted background noise from voices and music with Audio Mix. Add Cinematic mode effects, even after you shoot. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³
Chip and Battery Life

Fast that lasts.

Chip and Battery Life

Fast that lasts.

Supersmart, superspeedy Apple silicon.

The vapor-cooled A20 Pro chip is the most powerful and efficient chip ever in an iPhone. And because it’s purpose-built for AI, with Neural Accelerators and a new Dual 16-core Neural Engine, A20 Pro supercharges everything from image generation to intelligent camera features.

Long-lasting battery life? 100%.

iPhone 18 Pro Max delivers a massive leap in battery life with up to 43 hours of video playback — 6 more hours than iPhone 17 Pro Max. And with more battery capacity and greater efficiency, you’ll have up to 29 hours of use per charge for more streaming, gaming, and browsing, day or night.⁴

Made for 5G.

iPhone + 5G = a superfast experience.⁵ And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast.

Snap on a MagSafe Charger for faster wireless charging.⁶ Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable you use for your Mac and iPad.
Apple Intelligence and Siri AI

Helpful in all the
right places.

Apple Intelligence and Siri AI

Helpful in all the right places.

Just ask Siri AI.

Your AI assistant, Siri AI is powered by Apple Intelligence and is more helpful than ever.⁷ Get more done every day with richer answers, natural conversations, and a new, dedicated app. It’s truly helpful AI that’s centered around you and your needs — integrated into your apps, grounded in your context, and private at every step.

Siri AI is rolling out in English.
Usage limits may apply.

Start a visual search with the Shutter button.

Siri mode in Camera and Visual Intelligence let you search, ask questions, and take action based on what’s around you with just a tap.⁸

Next-level intelligent photo editing.

Easy-to-use AI editing tools like Spatial Reframing let you adjust a shot after it’s been taken. You can expand your photos with the Extend tool. And remove objects with the enhanced Clean Up tool.⁹
Environment

Designed with the earth in mind.

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: All our batteries are now made from 100 percent recycled cobalt.¹⁰

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach carbon neutrality for our global footprint.
Privacy

Your data.
Just where you want it.

Privacy

Your data.
Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.¹¹
Peace of Mind

Helpful features.
Just in case.

Peace of Mind

Helpful features.
Just in case.

For urgent help.

Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.¹²

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

iPhone essentials.

All iPhone accessories

iPhone accessories

Protect and personalize your iPhone with fresh accessories like a MagSafe case, iPhone Duo Folio with Kickstand, MagSafe Charger, and more.

Shop iPhone accessories
AirTag

Now with a 50 percent louder speaker and up to a 1.5x greater Precision Finding range,¹³ it’s easier than ever to keep track of what matters.

Buy

Significant others.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.¹⁴ To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.