Celebrate the love of family.

Whether you’re celebrating with family or friends this Spring Festival, with their love, you’re always home.

聚焦幸福

Now, you can focus on the happy, candid family moments that happen every day. iPhone XS, iPhone XS Max, and iPhone XR all have new, breakthrough camera systems that can shoot incredible images and capture memories like never before.

新年新节拍

Beats Solo3 Wireless Headphones - New Year Special Edition - Blade Grey

New, amazing sound just in time for the New Year. Enjoy the music you love throughout the year.

Today at Apple

Draw your family closer.

Inspire the whole family to follow their passions — in sessions happening every day at Apple.

Limited time

iPhone XR from HK$4,299. iPhone XS from HK$6,399.*

Trade in your current iPhone and upgrade to a new one at an Apple Store near you.*

Learn more Find a store