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Mac picks.

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Ways to save.

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Save on a new Mac when you trade in an eligible device¹。

CERTIFIED REFURBISHED

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EDUCATION PRICING

Save with education pricing when you shop on the Education Store.¹

Only at Apple.

All set for the season.

Find gifts with an Apple Specialist in a store or online.

Trade in your current device. Get credit toward a new one.^Footnote1

Get a personalized shopping experience in the Apple Store app.

Get gifts in time for the holidays with free delivery or easy pickup.

CUSTOMISE YOUR MAC

Build it just the way you want.

Choose your memory, storage, graphics, even color.

APPLE STORE APP

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Setup and support.

Our Specialists are here to help.

Set up your new Mac with help from a Specialist.

Let us guide you through data transfer, new features, and more in online, one-on-one sessions.

EASY DATA TRANSFER

New Mac? See how easy it is to move your content over.

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Get started or explore what’s new in free sessions at the Apple Store.

The Mac experience.

Designed to connect with everything Apple.

Apple Intelligence.
Write, express yourself, and get things done effortlessly.^{Footnote ◊◊}

Incredible power. Incredibly simple.

Discover what’s new with macOS Tahoe.

Powerful alone. Superpowered together.

Get 3 months of Apple TV free when you buy an Apple device. Footnote °

Get the storage you need and the privacy you deserve. Upgrade your plan today. footnote ***

APPLE AT COLLEGE

Ace it all with Apple.

Take your learning to the next level with Mac.

Power your workplace with Apple hardware, software, and services.

Savings and offers.

Exclusive deals, special stores and more.

Save on a new Mac with special education pricing. footnote ²

Simple solutions for all the ways you work.