iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.
iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17, and iPhone 17e, along with iPhone 16.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.
Apple Pay lets you make purchases securely, easily, and privately in millions of stores, in popular apps, and on the web using Safari.
Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, and Mac with groundbreaking privacy.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Get HK$300 - HK$6,200 off a new iPhone 17e when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 when you trade in iPhone 13 or higher. Buy now with free shipping.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 Pro or iPhone 17 Pro Max when you trade in iPhone 13 or higher. Buy now with free shipping.
View all technical specifications for AirPods Pro 3.
Get HK$300 - HK$6,200 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
iPad can connect to certain LTE and 5G networks in the U.S., Canada, Japan, Germany, UK, Australia, Korea, Hong Kong, Singapore, and many more.
View all the technical specifications for Mac Studio with the M4 Max or M3 Ultra chip.
Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family.