Apple TV 4K.

Cinematic in every sense.

Apple TV 4K lets you watch films and programmes in amazing 4K HDR — and this autumn, it completes the picture with immersive sound from Dolby Atmos.1 It streams your favourite channels live, and has great content from apps like Amazon Prime Video, Netflix, iTunes and MUBI.2

Watch the keynote

4K HDR sets a new standard.

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colours and greater detail. From the hottest new film to your favourite TV programme, everything is more lifelike than ever.

4K

4K HDR

Dramatisation

Coming this autumn

Dolby Atmos. It’s sound, turned up to 360.

Combine Apple TV 4K with a Dolby Atmos–compatible sound system and you’re fully immersed in three-dimensional audio that sends sound around and above you with pinpoint precision. Whether a jet zooms overhead or a torrential downpour erupts, the true-to-life sound puts you inside the action. And as the first streaming player to be both Dolby Vision and Dolby Atmos certified, Apple TV 4K brings home the complete cinematic experience.

Your favourite live TV lives here.

Apple TV teams up with some of the world’s largest TV networks and broadcasters to bring you the live content you care about most — from sport and breaking news to your favourite shows.

Coming later this year, you’ll get even more content from major providers, making Apple TV truly the best box to connect to your screen.3

Apps. How you watch television today.

Apps have liberated television, letting you choose precisely what and when you want to watch. Apps give you access to everything that entertains you — from blockbuster films, TV programmes and live sport to breaking news and weather. There are also shows for kids, music events, live NASA feeds, podcasts and more.

Control your TV with Touch.

The Apple TV Remote has a precise Touch surface, so you can use your thumb to quickly and accurately find what you want. You can also adjust the volume on your TV or A/V receiver. And thanks to Bluetooth, you don’t have to point your remote at your TV. Apple TV picks up your commands from anywhere in the room.

It’s all fun and games.

You’ll find everything from family games to epic adventures to high-speed racing apps on the App Store for Apple TV. The A10X Fusion chip provides a powerful platform to run every last one of them smoothly and beautifully. And when you add accessories like game controllers and headphones, you can take your experience to the next level.

Gear.Club TV Gear.Club TV puts you behind the wheel in a realistic world of cars. Featuring fully simulated vehicles that handle beautifully and race on scenic tracks. Deep customisation options let you trick out your car.

Your photos, videos and music. It’s all on TV.

Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen.4 Connect Apple Music to your home cinema. And let your friends and family share their photos and videos with AirPlay.

Let iPhone run the show.

Coming this autumn

Turn your iPhone into an Apple TV remote.

Once you connect Apple TV to your iPhone or iPad, the Apple TV Remote app is automatically installed in Control Centre on your iOS device.

Coming this autumn

Easily sign in with saved passwords.

Autofill your saved passwords securely from your iOS devices and effortlessly access all your must-see Apple TV apps.

Share photos, presentations, websites and more.

AirPlay is an easy way for you or your guests to wirelessly share whatever’s on an iOS device in dramatic big-screen fashion.

Control your smart home through Apple TV.

Shut your garage door. Control your home’s heating. Double-check the locks. Apple TV lets you use your iOS device to control HomeKit-enabled accessories remotely with the Home app.