PRESS RELEASE 08 April 2002

Apple Leads the Industry in DVD Burning

CUPERTINO, California - April 8th, 2002
Apple announced today that it has shipped nearly half a million SuperDrive-equipped Macintosh computers and more than two million DVD-R media discs to date. Apple first introduced its SuperDrive, the industry's first high-volume CD and DVD burning drive, and its revolutionary iDVD and DVD Studio Pro software applications in January 2001.
“Apple is leading the desktop DVD revolution”, said Greg Joswiak, Apple's senior director of Hardware Product Marketing. “SuperDrives are now in iMacs, Apple's recordable DVD media is now priced under US$5 £3.50 (ex. VAT) per disc, and our iDVD software makes it easy for anyone to create their own DVDs”.
All SuperDrive-equipped Macs include iDVD 2 software, the world'seasiest-to-use application for creating DVDs that play in consumer DVDplayers, and the only consumer DVD authoring application that can createprofessional-looking DVDs with full-motion menu buttons and backgrounds.
Apple's DVD Studio Pro is a full-featured DVD creation tool offeringprofessional-quality encoding, authoring and output, and is the perfectcomplement to Apple's Final Cut Pro 3, the world's leading video editing, effects and compositing software. Together, iMovie 2, Final Cut Pro 3, iDVD 2 and DVD Studio Pro offer both professionals and consumers a comprehensive, integrated solution for pro-quality DVD creation.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
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