PRESS RELEASE 18 December 2003

Apple Expands 3GPP Support with QuickTime 6.5

QuickTime 6 Downloads Top 175 Million

CUPERTINO, California - December 18th, 2003
Apple today announced QuickTime 6.5, the industry's first mainstream media architecture for the creation and playback of rich multimedia content for both CDMA 2000 and GSM wireless networks. Expanding its support for mobile multimedia standards to include both 3rd Generation Partnership Project (3GPP) and 3rd Generation Partnership Project 2 (3GPP2), QuickTime 6.5 enables users to share high-quality video, audio and text across the two predominant wirelessnetworking technologies worldwide. QuickTime 6.5 will add to the existingpopularity of QuickTime 6, which has already had over 175 million downloadsin less than 18 months since its release.
QuickTime 6.5 delivers extensive support for the 3GPP and 3GPP2 standards,including Advanced Audio Coding (AAC), Adaptive Multi-Rate (AMR) andQualcomm Code Excited Linear Predictive (QCELP) audio codecs, MPEG-4 andH.263 video codecs, 3G Timed Text, native .3gp and .3g2 file formats as wellas support for Movie Fragments, which provide mobile operators and contentproviders with the advantages of real-time streaming within their existingweb infrastructure.
“QuickTime 6, with MPEG video and AAC audio, is by far the most popularversion of QuickTime ever distributed, with over 175 million copiesdownloaded and counting”, said Philip Schiller, Apple's senior vicepresident of Worldwide Product Marketing. “The new QuickTime 6.5 addsenhanced support for 3GPP and 3GPP2 mobile networks bringingstate-of-the-art audio and video content to the latest wireless services”.
“Over 6.5 million KDDI and Okinawa Cellular customers can now use QuickTime6.5 exclusively to create and play back ‘Ezmovie' content on their desktops taking advantage of both our popular AMC format and the 3GPP2 standard”, said Makoto Takahashi, vice president and general manager of KDDI's Content Business Planning Department, Solution Business Sector. "We also recommend QuickTime 6.5 as a preferred tool for professional content creation for our 3G ‘CDMA 1x WIN' and ‘CDMA 1x' video streaming and video download service”.
Additional features of QuickTime 6.5 include cross-platform Unicode textsupport, enhanced DV playback, and performance improvements for iMovie, iDVDand Final Cut Pro. QuickTime 6.5 is available immediately as a free downloadfor Mac and Windows users at https://www.apple.com/ie/quicktime/download.
QuickTime is Apple's industry-leading, standards-based software fordeveloping, producing and delivering high-quality audio and video over IP,wireless and broadband networks. As the platform of choice for contentcreators worldwide, QuickTime delivers the full media experience forthousands of unique software titles and enhanced music CDs. QuickTime waschosen by the International Organisation for Standardisation (ISO) as thebase file format for MPEG-4 and is at the core of the 3GPP and 3GPP2standards.
Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440
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