Apple Introduces iPod nano

Apple today introduced the iPod nano, a revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard #2 pencil and less than half the size of competitive players. The iPod nano features an ultra-portable, lightweight design with a gorgeous colour screen, Apple's patent pending Click Wheel and the ability to hold 1,000 songs or 25,000 photos. iPod nano works seamlessly with the iTunes Music Store, the world's number one digital music service. The iPod nano is available immediately in a 4GB model priced at just £179 (inc VAT) and a 2GB model priced at just £139 (inc VAT), with both models available in stunning white or black designs.

“iPod nano is the biggest revolution since the original iPod”, said Steve Jobs, Apple's CEO. “iPod nano is a full-featured iPod in an impossibly small size, and it's going to change the rules for the entire portable music market”.

iPod nano is the perfect combination of innovative design, storage capacity and ease of use. Thinner than a standard #2 pencil and weighing only 1.5 ounces, iPod nano comes in two models — the 4GB iPod nano holds up to 1,000 songs and the 2GB iPod nano holds up to 500 songs. iPod nano features Apple's innovative Click Wheel for precise, one-handed navigation, and its ultra-portable design fits into even the smallest pocket making it easy to take iPod nano to the gym, in the car, travelling, commuting or anywhere you go.

The most fashionable and wearable iPod ever, the iPod nano features optional accessories including lanyard headphones, which integrate the headphone cables into the lanyard, so users can wear their iPod nano around their neck without dangling headphone cables. For customers looking to personalise their iPod nano with colours, an optional set of iPod nano Tubes in pink, purple, blue, green and clear offers fashionable protection in a sheer casing while enabling full operation of all functions including the Click Wheel. Optional armbands available in grey, pink, blue, red and green allow users to wear their iPod nano as the ultimate fashion and sports accessory.

iPod nano features the same 30-pin dock connector as the iPod and iPod mini, allowing it to work effortlessly with a wide range of over 1,000 accessories developed for iPod, including home stereo speakers and iPod car adaptors for an incredible music experience at home or in the car.

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, iPod nano includes Apple's patent pending Auto-Sync technology that automatically downloads a user's digital music collection, photos or Podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac or Windows computer using USB 2.0. With its stunning, high-resolution colour screen, iPod nano allows users to display album art while playing music, view photo slideshows or play games in full colour. iPod nano features up to 14 hours battery life* and completely skip-free playback, as well as new stopwatch, world clock and screen lock applications.

Pricing & Availability:
The 4GB and 2GB white and black models of iPod nano for Mac or Windows are available worldwide immediately for a suggested retail price of £179 (inc. VAT) and £139 (inc VAT) respectively, through the Apple Store and Apple Authorised Resellers. All iPod nano models include earbud headphones, a USB 2.0 cable and a CD with iTunes for Mac and Windows computers.

New optional accessories designed for iPod nano with the following suggested retail prices include: Lanyard headphones for £25 (inc VAT), armbands in five colours each for £19 (inc VAT), dock for £19 (inc VAT) and a set of iPod nano Tubes in five different colours for £19 (inc VAT) and will be available within the next 30 days.

iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.4 or later and iTunes 4.9 (or later); or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 4.9 (or later).

* Battery life and number of charge cycles vary by use and settings. See www.apple.com/ie/batteries/ for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, Mac OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contacts:
Apple UK and Ireland Public Relations
Email: media.uk@apple.com
Phone: +44 (0)20 8218 1440