Learn why Apple rechargeable lithium-based technology provides the best performance for your iPhone, iPad, iPod and MacBook.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3.
Apple Watch SE 3 is packed with powerful health, fitness, connectivity and safety features. Available in two great finishes. All at a great price.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e and many more.
iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.
Find the best MacBook Pro for you with the M5, M5 Pro or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Air models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac mini models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Neo model with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Compare the iMac models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the Mac Studio models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work and your budget.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work and your budget.
Apple Watch Series 11 with hypertension notifications, sleep score, personalised audible fitness motivation and up to 24 hours of battery life.
MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
View all technical specifications for Apple Watch SE 3.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi‑Fi 7, 5G, and Apple Pencil Pro support.
View all technical specifications for Apple Watch Series 11.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M5, M5 Pro and M5 Max chips.
View all technical specifications for Apple Watch Ultra 3.
View all technical specifications for iPhone 17e.