Apple Fitness+ has something for everyone. Choose 5- to 45-minute sessions — from HIIT to Meditation, with personalised recommendations. Try it free.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
AirPods 4. Iconic. Now supersonic. Updated fit for all‑day comfort, a transformed audio experience and the option for Active Noise Cancellation.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
Get €30–€280 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera and Wi‑Fi 6E, and support for Apple Pencil Pro.
Get €30 – €280 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi‑Fi 6E, 5G, and support for Apple Pencil Pro.
DNA communities here help people feel supported, connected and empowered.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and a total hearing health experience.
Maximise the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone and iPad.
Get €20 - €585 off a new iPhone SE when you trade in an iPhone 8 Plus or newer. Buy now with free delivery.
Get €20–€585 off iPhone 16 Pro or iPhone 16 Pro Max when you trade in an iPhone 8 Plus or newer. 0% financing available. Buy now with free shipping.
Get €20–€585 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Get €20–€585 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Get €20 - €585 off a new iPhone 14 or iPhone 14 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free delivery.
High-fidelity audio. Intelligent assistant. Home hub that works across devices. HomePod is a powerhouse speaker with the privacy of Apple built in.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health and safety features for every day.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
iPad has an all-screen Liquid Retina display, the A14 Bionic chip and four colour options. And it supports the Magic Keyboard Folio.
View all the technical specifications for Mac Studio with the M2 Max or M2 Ultra chip.
View all technical specifications for iPhone SE.
More answers to your questions about Apple and the environment.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE and many more.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.