Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design.
HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.
View our product recycler guides to see how we maximise recovery of resources.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
Get €20 - €585 off a new iPhone SE when you trade in an iPhone 8 Plus or newer. Buy now with free delivery.
Get €20–€585 off a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Get €20–€585 off iPhone 16 Pro or iPhone 16 Pro Max when you trade in an iPhone 8 Plus or newer. 0% financing available. Buy now with free shipping.
Get €20–€585 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free shipping.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity and low-carbon shipping to bring our net emissions to zero.
Get €20 - €585 off a new iPhone 14 or iPhone 14 Plus when you trade in an iPhone 8 Plus or newer. Buy now with free delivery.
Get a new iPad 10.9-inch in four bold colors. Plus free engraving, free delivery, and returns. Buy now at apple.com.
Get €25–€495 off a new iPad mini when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Get €25 – €495 off the all-new, powerful iPad Pro when you trade in with Apple. Plus, get free delivery or in-store pickup. Buy now at apple.com.
Get €25–€495 off an all-new iPad Air when you trade in with Apple. Choose from two sizes and get fast, free delivery. Buy now at apple.com.
Get €30–€280 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get €30–€280 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Get €30 – €280 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Mac and iPad deliver exceptional power, battery life and durability and are compatible with all the apps you need for your studies and your career.
Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone SE and many more.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
Purchase your next iPhone from the Apple Store. Get answers about network providers, offers, payments, trade-in, setup and more.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, colour accuracy and HDR that transforms the way you work.