iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next‑generation vapour chamber. A20 Pro chip.
View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.
View our product recycler guides to see how we maximise recovery of resources.
Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.
iPhone Duo. The largest iPhone display ever. In a thin, foldable design. 48MP Dual Fusion camera system. A20 Pro chip. All-day battery life.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Designed for Apple Intelligence. Discover iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17 and iPhone 17e.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
Find the best MacBook Pro for you with the M5, M5 Pro or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.
The ultimate over-ear listening experience — in five vibrant colours and with up to 1.5x more Active Noise Cancellation than the previous generation.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M5, M5 Pro and M5 Max chips.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.
AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.
MacBook Air laptop with the superfast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.
See all technical specifications for the 13‑ and 15‑inch MacBook Air with M5 chip.
View all technical specifications for AirPods Pro 3.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.
View all technical specifications for Apple Watch Series 12.