Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.

https://www.apple.com/ie/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.

https://www.apple.com/ie/iphone/compare/

iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next‑generation vapour chamber. A20 Pro chip.

https://www.apple.com/ie/iphone-18-pro/

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/ie/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/ie/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Get €25 – €390 off a new Apple Watch Series 12 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/ie/shop/buy-watch/apple-watch

Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.

https://www.apple.com/ie/environment/

iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 27. Built for Apple Intelligence.

https://www.apple.com/ie/iphone-17e/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/ie/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/ie/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/ie/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.

https://www.apple.com/ie/airpods/compare/

The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.

https://www.apple.com/ie/iphone-air/

Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.

https://www.apple.com/ie/sitemap/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/ie/watch/compare/

View our product recycler guides to see how we maximise recovery of resources.

https://www.apple.com/ie/recycling/recycler-guides/

View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/ie/iphone-18-pro/specs/

Get €25 – €390 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/ie/shop/buy-watch/apple-watch-ultra

View all technical specifications for AirPods Pro 3.

https://www.apple.com/ie/airpods-pro/specs/

Find the best MacBook Pro for you with the M5, M5 Pro or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/ie/macbook-pro/

Apple today introduced iPhone Duo, the first foldable iPhone.

https://www.apple.com/ie/newsroom/2026/09/apple-unveils-iphone-duo/

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, and fitness.

https://www.apple.com/ie/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.

https://www.apple.com/ie/iphone-17/

Get €25 – €390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/ie/shop/buy-watch/apple-watch-se

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/ie/apple-watch-series-12/specs/

Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.

https://www.apple.com/ie/apple-watch-ultra-4/

AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.

https://www.apple.com/ie/airpods/

iPhone Duo. The largest iPhone display ever. In a thin, foldable design. 48MP Dual Fusion camera system. A20 Pro chip. All-day battery life.

https://www.apple.com/ie/iphone-duo/

See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M5, M5 Pro and M5 Max chips.

https://www.apple.com/ie/macbook-pro/specs/

EAR99 iPhone Cases EAR99 iPhone Wallets and Sleeves EAR99 MacBook (Air and Pro) 5A992.c Mac mini 5A992.c Mac Pro 5A992.c Mac Studio 5A992.c Magic Keyboards ...

https://www.apple.com/ie/legal/more-resources/gtc.html