Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next‑generation vapour chamber. A20 Pro chip.
Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.
Get €25 – €390 off a new Apple Watch Series 12 when you trade in an Apple Watch. Buy now at apple.com.
Apple today released the next generation of Apple Intelligence.
https://www.apple.com/ie/newsroom/2026/09/next-generation-of-apple-intelligence-available-today/
Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.
With the most extensive set of health, fitness and safety features, there’s no wearable quite like Apple Watch Series 12.
View all technical specifications for Apple Watch Series 12.
Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, and fitness.
https://www.apple.com/ie/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/
Get €25 – €390 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Buy now at apple.com.
Get €25 – €390 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.
Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e and many more.
View our product recycler guides to see how we maximise recovery of resources.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.
On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4...
This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case and AirPods Max 2.
iPhone Duo. The largest iPhone display ever. In a thin, foldable design. 48MP Dual Fusion camera system. A20 Pro chip. All-day battery life.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.
Apple Watch SE 3 is packed with powerful health, fitness, connectivity and safety features. Available in two great finishes. All at a great price.
iPhone 17. Center Stage front camera. Latest‑generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colours.
View all technical specifications for AirPods Pro 3.
The ultimate over-ear listening experience — in five vibrant colours and with up to 1.5x more Active Noise Cancellation than the previous generation.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.