PRESSMEDDELANDEN 19 februari 2008

iPod shuffle Now Just SEK 429 (incl. moms)

New 2GB Model Priced at SEK 619 (incl. moms)

CUPERTINO, California—February 19, 2008

Apple® today announced that its iPod® shuffle, the world’s most wearable music player, is now even more affordably priced at SEK 429 (incl. moms) and that it is introducing a new 2GB model of the iPod shuffle for SEK 619 (incl. moms). The popular iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in five colors—silver, blue, green, purple and a (PRODUCT) RED special edition.
“At just SEK 429 (incl. moms), the iPod shuffle is the most affordable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”
The iPod is the world’s most popular family of digital music players with over 140 million sold. The lineup includes iPod shuffle, the world’s most wearable iPod; iPod classic holding up to 40,000 songs*; the incredible iPod nano with video playback and the breakthrough iPod touch with a revolutionary Multi-Touch™ user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 75 percent of US automobiles.
Pricing & Availability:
The new 1GB iPod shuffle is available immediately for a suggested retail price of SEK 429 (incl. moms) through the Apple Store and Apple Authorised Resellers. The 2GB iPod shuffle will be available later this month for a suggested retail price of SEK 619 (incl. moms) through the Apple Store and Apple Authorised Resellers. iPod shuffle requires a Mac® with a USB 2.0 port, Mac OS® X 10.4.8 or later and iTunes® 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.
Apple startet den personlige datarevolusjonen på 1970-tallet med Apple II, og redefinerte den personlige datamaskinen på 1980-tallet med Macintosh. I dag er Apple fortsatt ledende innen nyskapning, med prisbelønte datamaskiner, operativsystemet OS X, iLife og programmer for profesjonell bruk. Apple ligger også helt i front i den digitale musikkrevolusjonen med iPod bærbare musikk- og videospillere og nettbutikken iTunes Store, og har gått inn i markedet for mobiltelefoner med sin banebrytende iPhone.
    *Music capacity is based on four minutes per song and 128-Kbps AAC encoding.
Pressekontakter:
Catharina Holmström
Apple Nordic Region
holmstrom.c@euro.apple.com
(+46) 705 74 97 17
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