Apple Intelligence helps you write, express yourself and get things done effortlessly. All while setting a brand-new standard for privacy in AI.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, iPhone 17 and iPhone 17e, along with iPhone 16.
Apple Intelligence is for the everyday and it’s deeply integrated into iPhone, iPad, Mac and Apple Vision Pro with groundbreaking privacy.
Apple Watch Series 11 with hypertension notifications, sleep score, Workout Buddy powered by Apple Intelligence and up to 24 hours of battery life.
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
The new, smaller Mac mini with the M4 or M4 Pro chip. Built for Apple Intelligence. Now with front and back ports.
The ultimate pro desktop. Powered by M4 Max and M3 Ultra for all-out performance and extensive connectivity. Built for Apple Intelligence.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages and features that make every day effortless.
Mac and iPad deliver exceptional performance, battery life and durability for whatever college throws your way. All with Apple Intelligence built in.
MacBook Air laptop with the super-fast M5 chip. Lightweight, with all-day battery life. Built for AI and Apple Intelligence.
iPadOS 26 delivers a fresh design, an intuitive, new windowing system and a more helpful Apple Intelligence, so you can flow through work and play.
Introducing the new MacBook Neo. Stunning colours, durable aluminium design, 13″ Liquid Retina display, all-day battery life, AI and Apple Intelligence.
The world’s best all‑in‑one desktop. Supercharged by M4 chip. Built for Apple Intelligence. With a 24-inch 4.5K display. Advanced camera and audio.
iPad mini is built for Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, and supports Apple Pencil Pro and Apple Pencil (USB-C).
Get an iMac all-in-one desktop computer with M4 chip when you trade in an eligible Mac for credit. Built for Apple Intelligence. Buy now.
iPad Air features the M4 chip, iPadOS 26, Apple Intelligence, 11- or 13-inch Liquid Retina display, and supports Apple Pencil Pro and Magic Keyboard.
Mac mini with the M4 and M4 Pro chips. Built for Apple Intelligence. With front and back ports. Get credit when you trade in an eligible Mac. Buy now.
iPhone 17e. Durable Ceramic Shield 2. Long battery life. 48MP camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G and Apple Pencil Pro support.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family.
Featuring the new powerful M5 chip and comfortable Dual Knit Band, Apple Vision Pro seamlessly blends digital content with your physical space.
With an Apple Creator Studio subscription, get intelligent tools in Final Cut Pro, Logic Pro and Pixelmator Pro, plus premium productivity content.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features and a connection to what you care about most.
https://www.apple.com/sg/apple-watch-series-11/why-apple-watch/
When you wear Apple Watch, you get a fitness partner, meaningful health insights, safety features, and a connection to what you care about most.
https://www.apple.com/sg/apple-watch-ultra-3/why-apple-watch/
Apple Watch SE 3 is packed with powerful health, fitness, connectivity and safety features. Available in two great finishes. All for a great value.
macOS Tahoe with a new design, more ways to work seamlessly across devices and new features to turbocharge productivity every day.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.
Explore a new design with Liquid Glass and exciting features available on iOS 26, iPadOS 26, macOS Tahoe, watchOS 26, visionOS 26 and tvOS 26.
Siri is an easy way to make calls, send texts, use apps and get things done with just your voice. And Siri is the most private intelligent assistant.