Celebrate the love of family.

Whether you’re celebrating with family or friends this Chinese New Year, with their love, you’re always home.

聚焦团圆时光

Now, you can focus on the happy, candid family moments that happen every day. iPhone XS, iPhone XS Max, and iPhone XR all have new, breakthrough camera systems that can shoot incredible images and capture memories like never before.

创意情意同享

Communicate while you create — and vice versa. Sharing love for family and creativity is more accessible than ever. Cook together, craft or just connect — all at the same time, on one screen.

Engraving available

新年新节拍

Beats Solo3 Wireless Headphones - New Year Special Edition - Blade Grey

Music inspires and brings out the best in all of us. Get special edition Beats and enjoy the music you love throughout the year.

Today at Apple

Draw your family closer.

Inspire the whole family to follow their passions — in sessions happening every day at Apple.

Apple GiveBack

Turn the device you have into a gift for someone you love.

Trade in your eligible device for money back via bank transfer.* If it doesn’t have trade-in value, you can have it recycled responsibly for free. No matter the model or condition, we can turn it into something good for you and good for the planet.

Learn more Apple GiveBack