Apple Introduces New iPod touch

Apple today introduced the second generation iPod touch featuring an amazingly thin contoured metal design, a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s revolutionary Multi-Touch user interface. iPod touch, now available for just 1,699 kr for the 8GB model, is perfect for playing music, videos and games, with millions of songs, thousands of videos and hundreds of games available on the iTunes Store.

“iPod touch is the funnest iPod we’ve ever created”, said Steve Jobs, Apple’s CEO. “Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch”.

The new iPod touch is smaller and lighter than the original, with a sleek new design that features a contoured metal enclosure with integrated volume control buttons and a brilliant 3.5-inch widescreen glass display. With its rounded edges, flush display and curved, more compact design, the new iPod touch is more comfortable to hold and more portable than ever.

iPod touch users can choose from hundreds of exciting game titles such as “Spore Origins” and “Scrabble” from Electronic Arts, and “Real Football 2009” from Gameloft available on iTunes or directly through the App Store application on the iPod touch. The revolutionary App Store works over Wi-Fi, enabling users to browse, purchase and wirelessly download applications directly onto their iPod touch and start using them instantly. The App Store features an incredible array of applications in a wide variety of categories, including games, travel, entertainment, social networking, sports and much more.

iPod touch works seamlessly with iTunes so you can import, manage, and then easily auto-sync your favorite content. With up to 36 hours of music playback or six hours of video playback on a single charge, the new iPod touch is the ultra-portable way to enjoy your favorite music, video and games on the go. The 32GB model holds up to 7,000 songs, 25,000 photos or 40 hours of video; the 16GB model holds up to 3,500 songs, 20,000 photos or 20 hours of video, and the 8GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video.*

The new iPod touch works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on the go. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.

The new iPod touch also features built-in Nike + iPod support making it an incredible workout companion. Users simply place the optional Nike + iPod sensor (149 kr) in their Nike + shoe to seamlessly connect with the new iPod touch to track miles run or sync with the latest generation gym equipment.

The iPod is the world’s most popular family of digital music players with over 160 million sold. Apple’s incredible new lineup includes the iPod shuffle in four vivid new colors starting at just 349 kr; the iPod classic in one slimline model with 50 percent more capacity for the same great price — 120GB of storage for just 1,799 kr; the fourth generation iPod nano featuring a gorgeous curved aluminium and curved glass enclosure, in nine vibrant colors starting at 1,099 kr; and the second generation iPod touch now starting at just 1,699 kr. iPod owners can choose from a vast ecosystem of accessories with over 5,000 products made specifically for the iPod including speaker systems, fitness accessories, fashionable cases and iPod connectivity available in a large number of new car models.

Pricing & Availability
The new iPod touch is available immediately for a suggested price of 1,699 kr for the 8GB model, 2,199 kr for the 16GB and 2,899 kr for the 32 GB model through the Apple Store (www.apple.com), Apple’s retail stores and Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.4.10 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 8. Existing iPod touch users can update to the latest 2.1 software for just 59 kr to add the new Genius feature. iPod touch owners who already have the 2.0 software get the 2.1 software update for free. Simply download the latest version of iTunes onto your Mac or PC, and purchase the 2.1 software update via iTunes. Movies and video availability varies by country.

Press Contact:
Apple
Petter Ahrnstedt
ahrnstedt.p@euro.apple.com