PRESS RELEASE September 10, 2019

Apple unveils Apple Watch Series 5

Featuring an Always-On Retina Display, Built-In Compass and International Emergency Calling

Two Apple Watch Series 5 watches.
Apple Watch Series 5.
Cupertino, California — Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.
The new Apple Watch Series 5 with a titanium case.
Apple Watch Series 5 comes in a new case material made of titanium.
“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”
Starting today, Apple Watch Series 5 (GPS) is available to order in 41 countries and regions and Apple Watch Series 5 (GPS + Cellular) is available to order in 22 countries and regions. Both models will be available in stores beginning Friday, September 20.
Apple Watch Series 5 on a cyclist’s wrist.
The Always-On Retina display makes it easier to see the time and relevant metrics during workouts.

Always-On Retina Display

Apple Watch Series 5 features an innovative new display that allows the time and important information to remain visible at all times. Each watch face has been carefully optimised for the new display and to preserve battery life, the screen intelligently dims when a user’s wrist is down and returns to full brightness with a raise or a tap. Several advanced technologies work together to deliver this new feature, including the industry’s only low-temperature polysilicon and oxide display (LTPO), ultra-low power display driver, efficient power management integrated circuit and new ambient light sensor. This combination of hardware innovation and incredible software design allows Apple Watch Series 5 to offer all-day 18-hour battery life.2
A gif demonstrating the dimming feature on Apple Watch Series 5.
The screen intelligently dims and brightens with the motion of the wrist.

Navigation

Updated location features on Apple Watch Series 5 provide customers with greater navigation tools to use throughout the day. The new built-in compass and updated Maps app allow users to see which way they are facing. With Apple Watch Series 5, customers can use the new Compass app to see heading, incline, latitude, longitude and current elevation. Users can even add one of three new Compass complications to their watch face to see direction at a glance.

International Emergency Calling

For added personal safety while traveling, users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated. International emergency calling also works with fall detection, if enabled, to automatically place an emergency call if Apple Watch senses the user has taken a hard fall and remains motionless for about a minute.
The new Emergency Calling feature displayed on Apple Watch Series 5.
Apple Watch Series 5 can now complete calls to emergency services when traveling internationally.

watchOS 6

Additional health and fitness features come with watchOS 6, including the new Cycle Tracking app, which gives customers the ability to log important information related to their menstrual cycles, and see predicted timing for their next period and fertile windows using the convenience of Apple Watch.3 The Noise app helps users understand the ambient sound levels in environments such as concerts and sporting events that could negatively impact hearing, and Activity Trends on iPhone provides a long-term view of their activity patterns to help them understand their progress. watchOS 6 also brings dynamic new watch faces, including Meridian, Modular Compact and Solar Dial, which can be easily customised for quicker access to favourite apps.

Apple Watch Studio

For the first time, Apple Watch customers can enjoy a more personalised experience when purchasing Apple Watch Series 5 in Apple Stores, from apple.com/ie and in the Apple Store app.4 Exclusively at Apple, the new Apple Watch Studio gives customers the opportunity to pick their preferred case and band combination to create a look that is uniquely their own.5
A person holding the new Apple Watch Series 5.
Customers can now pick their preferred case and band combination.

Apple Watch Lineup

Apple is introducing a new case material made of titanium, a prized material in watchmaking that has superb strength-to-weight ratio and is lighter than stainless steel. Available in two beautiful brushed finishes, the natural titanium has a custom-engineered surface which helps maintain its colour and resist staining, while the space black titanium achieves its deep colour from a diamond-like coating (DLC).  
Classic styles like the stainless steel case in gold, silver and space black remain, while the aluminium case in silver, gold and space grey is now made for the first time from 100 percent recycled 7000 series aluminium. This fall, the highly scratch-resistant and beautiful white ceramic case is also available, along with a new sport loop and a wide range of great new band colours, which work with any generation of Apple Watch.
Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colours of the Nike Sport Band and reflective Nike Sport Loop. Apple Watch Hermès introduces several new styles, including an update to last fall’s popular colour block band, now in a new Della Cavalleria print, and an all-black version with an exclusive Hermès gradient watch face. 
Pricing and Availability
  • Apple Watch Series 5 (GPS) starts at €459 and Apple Watch Series 5 (GPS + Cellular) starts at €559. The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of €239 and Series 3 (GPS + Cellular) is €339.
  • Apple Watch Series 5 (GPS) is available to order today from apple.com/ie and in the Apple Store app, with availability beginning Friday, September 20 in the US, Puerto Rico, the US Virgin Islands and 38 other countries and regions.
  • Apple Watch Series 5 (GPS + Cellular) is available to order today from apple.com/ie and in the Apple Store app, with availability beginning Friday, September 20 in the US, Puerto Rico and 20 other countries and regions. For carrier availability, visit apple.com/watch/cellular
  • New Apple Watch bands are available to order today from apple.com/ie and in the Apple Store app, with availability beginning Friday, September 20.
  • watchOS 6 will be available for Apple Watch Series 3 and later on September 19 and for Apple Watch Series 1 and 2 later this fall.
  • Customers in the UK can trade in their eligible device for an Apple Store Gift Card, or a refund on their purchase. If their device isn’t eligible for credit, Apple will recycle it for free.6
  • Customers can get up to two years of technical support and accidental damage coverage with AppleCare+.
  • Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,7 to help set up and personalise their new Apple Watch with calendars, notifications, apps and more.

Media

Images of Apple Watch Series 5

    1 Cellular models only and not available in all areas.
    2 Battery life varies by use.
    3 Fertile window predictions should not be used as a form of birth control.
    4 Not available in all countries.
    5 Combinations can be made within collections only.
    6 Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.
    7 In most countries.

Press Contacts

Natali Jaconelli

Apple

natali_j@apple.com

+44 (0) 7976 923 459

Apple Media Helpline

media.ie@apple.com

01 242 1994