Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro and M3 Max chips.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
Compare Mac mini (M2) with other desktops like Mac Studio (M2) and iMac 24-in (M3, two ports). Find the one that’s perfect for you.
Compare Mac Pro with other desktops like Mac Studio and Mac mini. Find the one that’s perfect for you.
Compare MacBook Pro 14-in. (M3) with other laptops like MacBook Pro 14-in. (M3 Pro or M3 Max) and MacBook Pro 16-in. (M3 Pro or M3 Max). Find the one that’s...
Compare iMac 24-in (M3, two ports) with other desktops like iMac 24-in (M3, four ports) and Mac mini (M2). Find the one that’s perfect for you.
Compare the Mac Studio with other desktops like the Mac Pro and Mac mini. Find the one that’s perfect for you.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work and your budget.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
Save up to 15% on a refurbished iPad at Apple Online Store with free delivery. All models are Apple-certified with a 1-year warranty.
See all the technical specifications for Mac mini with the M2 or M2 Pro chip.
View all the technical specifications for Mac Studio with the M2 Max or M2 Ultra chip.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
Get €30–€545 off a new iPad Pro when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
Trade in your eligible Mac for credit towards a new 13-inch or 15-inch MacBook Air laptop. Select a model or customise your own. Buy now at apple.com.
Get €25–€600 off iPhone 15 Pro or iPhone 15 Pro Max when you trade in an iPhone 8 or newer. 0% financing available. Buy now with free shipping.
Get €110 – €1,265 in credit towards a new Mac Studio when you trade in an eligible Mac. Select a model or customise your own.
iCloud+ provides additional storage and enhanced privacy protections to keep all your photos, files, notes and more safe and available from anywhere.
The world’s best all-in-one computer. With 24-inch display. Advanced camera and audio. And mouse and keyboard. Supercharged by the M3 chip.
Supercharged by the M2 or M2 Pro chip, Mac mini has a wide array of ports and Wi-Fi 6E for a phenomenal desktop experience.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, storage capacity — for Wi‑Fi and Wi‑Fi + Cellular models.
Get €110 – €1,265 in credit towards a new iMac when you trade in an eligible Mac. Select a model or customise your own.
Get €110 – €1,265 in credit towards a new iMac when you trade in an eligible Mac. Select a model or customise your own.
Compare resolution, size, weight, performance, battery life and storage of iPad Pro, iPad Air, iPad and iPad mini models.
Get €110 – €1,265 in credit towards a new MacBook Pro when you trade in an eligible Mac. Select a model or customise your own.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.