iPhone 18 Pro

Pro further.

Available starting 18.9

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 1:00 am NZDT on 17.10
Available starting 23.10

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

Available starting 18.9

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

Available starting 18.9

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Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

AirPods 5

Discover the magic of Active Noise Cancellation.

Available starting 18.9

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AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

Apple iCloud plus

Supercharge your iPhone with added storage, privacy features and more.2

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iPhone 17, back exterior, white color, Dual Fusion camera, set against a light blue cloud

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.3

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AirPods Pro 3, wireless headphones, white colour, silicone tips