iPhone XR

Brilliant. In every way.

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iPhone XS

Welcome to the big screens.

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Apple Watch Series 4

All new.
For a better you.

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Apple
Special Event

Live from Brooklyn. Watch live on the US site on 31 October at 3:00 am NZDT.

Apple Music

Lose yourself in 50 million songs.
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MacBook Pro

More power. More performance. More pro.
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iPad

Like a computer. Unlike any computer.
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Now supports Apple Pencil.