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Find the best iPhone for youAugmented Reality
A new world all around you.
Transform the way you work, learn, play and connect with the world around you. iPhone is already built for the next generation of AR apps.
Learn moreiOS 12
More power to you.
iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive and more delightful.
Coming this springAnd free returns. See check-out for delivery dates.
Learn moreSelfies
on iPhone X
Learn more
How to shoot on iPhone.
Learn moreCashless made effortless.
Apple Pay and your eligible cards let you make purchases securely, easily and privately in thousands of stores, in selected apps, and on participating websites using Safari.
Learn moreiCloud
The best place for all your photos, files and more.
iCloud is built into every Apple device and keeps your stuff safe, up to date and available wherever you are.
Learn moreYou want to do what’s best for your family.
So do we.
Apple is continually designing new features to help make sure kids use their devices in the ways you want.
Learn more