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What makes
a Mac a Mac?

Why Mac

Incredible power.
Incredibly simple.

macOS Big Sur

Doing it all,

in all-new ways.


All your devices.
One seamless


Store it all. Access it anywhere.

The Mac App Store features rich editorial content and great apps for Mac. Explore the Mac App Store

Get more out of Mac

Bundle four Apple services.
And enjoy more for less.

Get three months of Apple TV+ on us when you buy an eligible Mac.10

Apple Arcade

Get three months of Apple Arcade on us

when you buy an eligible Mac.11

Apple and Education

Empowering educators and students to move the world forward.