PRESS RELEASE
09 September 2008
Apple Introduces New iPod nano
Fourth Generation iPod nano Features Apple’s New Genius Technology
AUCKLAND—10 September 2008—Apple today introduced the new fourth generation iPod nano, the thinnest iPod ever featuring a sleek new design with a curved aluminium and glass enclosure, in nine vibrant colours. The new iPod nano incorporates Apple’s breakthrough Genius technology which automatically creates playlists from songs in your music library that go great together, with just one click. The new iPod nano also features a refined user interface, a high resolution portrait display and a built-in accelerometer which automatically switches to Cover Flow when rotated and automatically goes into Shuffle mode when lightly shaken. The new iPod nano gives users up to 24 hours of music playback or four hours of video playback and is available worldwide immediately in an 8GB model for just NZ$249 inc GST and a 16GB modelfor just NZ$329 inc GST. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.
“The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season,” said Steve Jobs, Apple’s CEO. “We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.”
The new iPod nano—the thinnest iPod ever—features an elegant new design that beautifully blends a brilliant two-inch display with a gorgeous curved aluminium and glass enclosure. The new contoured design fits even more comfortably in your hand.
iPod nano works seamlessly with iTunes so you can import, manage and then easily auto-sync your favourite content. You can buy music, video and games for your iPod nano from the iTunes Store with more than 8.5 million songs available for preview and one-click purchase. With up to 24 hours of music playback or four hours of video playback on a single charge, the new iPod nano is the ultra-portable way to enjoy your favourite music, TV shows, movies and games on the go. The 16GB model holds up to 4,000 songs, 14,000 photos and 16 hours of video, and the 8GB model holds up to 2,000 songs, 7,000 photos and eight hours of video.*
The new iPod nano works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on-the-go with their iPod nano. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.
The iPod is the world’s most popular family of digital music players with over 160 million sold. Apple’s incredible new lineup includes the iPod shuffle in four vivid new colours starting at just NZ$75 inc GST; the iPod classic in one slimline model with 50 percent more capacity for the same great price—120GB of storage for just NZ$399 inc GST; the fourth generation iPod nano featuring a gorgeous curved aluminium and curved glass enclosure, in nine vibrant colours starting at NZ$249 inc GST; and the second generation iPod touch now starting at just NZ$389 inc GST. iPod owners can choose from a vast ecosystem of accessories with over 5,000 products made specifically for the iPod including speaker systems, fitness accessories and fashionable cases.
Pricing & Availability
The new iPod nano is available immediately for a recommended retail price of NZ$249 inc GST for the 8GB model and NZ$329 inc GST for the 16GB model through the Apple Store (www.apple.com/nz/), Apple’s retail stores and Apple Authorised Resellers. Both capacities come in silver, blue, purple, green, orange, yellow, pink, (PRODUCT) RED and black. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.
The new iPod nano is available immediately for a recommended retail price of NZ$249 inc GST for the 8GB model and NZ$329 inc GST for the 16GB model through the Apple Store (www.apple.com/nz/), Apple’s retail stores and Apple Authorised Resellers. Both capacities come in silver, blue, purple, green, orange, yellow, pink, (PRODUCT) RED and black. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.
*Battery life and number of charge cycles vary by use and settings. See www.apple.com/nz/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Cover Flow, Shuffle, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.