PRESS RELEASE
09 September 2009
Apple Premieres iTunes 9
Featuring iTunes LP, Home Sharing, Genius Mixes & Improved Syncing
AUCKLAND—10 September 2009—Apple today introduced iTunes 9, the latest version of the world’s most popular software application topurchase, manage and play media, packed with innovative features such as iTunes LP, Home Sharing and Genius Mixes, as well as a redesigned store andimproved syncing. iTunes 9 makes it easier than ever to discover, purchase and enjoy your music, movies and apps for iPhone andiPod touch from Apple’s revolutionary App Store. Plus, Home Sharing now lets you easily transfer songs and movies to other computersin your home.
“iTunes 9 is a great iTunes release, with innovative features that make using iTunes better than ever and iTunes content richer thanever,” said Steve Jobs, Apple’s CEO. “iTunes LP, for example, lets artists share more of their creativity with fans and gives musiclovers the feeling of being immersed in an entire album with art, lyrics, liner notes, photos and videos.”
iTunes LP is the next evolution of the music album delivering a rich, immersive experience for select albums on the iTunes Store by combiningbeautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits andmore. iTunes LP debuts today with albums including Bob Dylan’s “Highway 61 Revisited,” Norah Jones’ “Come Away WithMe,” and The Grateful Dead’s “American Beauty”. Customers can enjoy iTunes LP on a Mac or PC.
iTunes 9 also introduces Home Sharing, which lets you easily transfer music, movies and TV shows among up to five authorised computers in your home.Family members can now view up to five iTunes libraries on their home network, see only the portion of these libraries they don’t already have,import their favourite content directly to their own libraries, and automatically add new purchases from other computers into their library.
The incredibly popular Genius feature gets even better with Genius Mixes which are created using the results of over 27 million music libraries withover 54 billion songs that have been submitted and analysed by Genius. The new Genius Mixes feature is like having a “Genius” DJ thatautomatically generates up to 12 endless mixes of songs from your iTunes library that go great together.
With improved syncing in iTunes 9 and iPhone OS 3.1, you can now organise your iPhone apps right in iTunes and they will automatically appear on youriPhone with the same layout. Plus, syncing music, photos, movies and TV shows is easier than ever with the added ability to sync music by artist andgenre and sync photos by Events and Faces. The iTunes Store on iPhone now features precut ringtone downloads with over 20,000 ringtones priced atjust NZ$2.39 inc GST.
iTunes 9 is available immediately as a free download at www.itunes.com/nz.
The iTunes Store is the world’s most popular online music, TV and movie store with a catalogue of over 11 million songs and thousands of movies. With Apple’s legendary ease of use, pioneering features such asiTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price, andseamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music andvideo online.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhone, iPod touch and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.